Environmental Scan Essay Example | Topics and Well Written Essays - 1500 words

Environmental Scan - Essay Example Identification and Analyzing of External Environment Factors The most important external environmental factor of a non-profit organization can be identified through analyzing the issues directly related to the organizations’ operational efficiency in the particular industry. The first important factor affecting TDL Ventures is that of the financial issues. It is important to analyze whether the funds generated for accomplishing the organization’s goals are adequate or not. The essential task related to this factor is to satisfy the founder providing the money for the purpose. For mitigating the risk associated with this factor, TDL Ventures has overviewed and assessed costs associated with activities related towards delivery of services to the clients. On assessment of these issues, TDL Ventures can be stated to be in a position to carry the costs of its service within the non-profit social service industry in the US. The second most important external factor for TDL Ve ntures is the notion of both governmental and non-governmental organizations towards these social service organizations. It is, in fact, true that government and non government organizations confer a caustic overview towards these non profit organizations. This factor was a challenge for TDL Ventures during the time of its incorporation. However, pertaining to the level of importance of this specific social service to the people, the organization found adequate founders for its operations and is gradually leading to its success path (Handy & Ranade, 2000). The third most important external factor is related to the social issues governing the operation of a non profit organization. Traditionalistic cultures of the society are an influencing factor for successful operation of TDL Ventures (Twombly, 2011). Traditions prevailing within the society (either positive or negative) were required to be analyzed for effective identification of those factors. It was observed from identification process of the traditionalism that a certain portion of the society was supportive towards its existence while on the other hand, certain other portion was in an ambiguous position towards its existence. For copping up with this situation, TDL Ventures utilized several initiatives related to welfare reforms of the society and in the due course of time the society accepted its existence. At the same time, it was also required for TDL Ventures to make an assessment of cost-benefit position with regard to the societal factors. The societal cost incurred for bringing the organization into existence was to be compared with the societal benefits to be acquired from its operations. It was found from the comparison that social benefits in the form of providing a healthy lifestyle to the blind people in the society was much more than that of the costs initially encountered for the foundation of TDL Ventures (Business Studies Online, 2002). Identification and Analyzing of TDL Venture’ s Internal Strengths and Weaknesses TDL Ventures holds a strong workforce which is determined towards the achievement of its goals, both short-term as well as long-term. TDL Ventures similar to any other non profit organizations enjoys benefits from its external environmental issues as well, apart from its internal strengths. However, it is also true that it is

Non-probability Samples in Management Research Essay - 1

Non-probability Samples in Management Research - Essay Example It is evidently clear from the discussion that all individuals have equal chances of being considered for selection in probability sampling. The outcomes of probability sampling are more likely to give a fairly accurate representation or reflection of the entire population. It is imperative that researchers consider the availability, time, cost, and the subject to research about when choosing a sampling technique. Probability sampling has gained vast popularity among scholars in both fields of quantitative and qualitative study. Overall, researchers or project managers would employ non-probability in the survey while holding on to a basic assumption that the entire population has evenly distributed characteristics. In this case, non-probability samples would be relevant in generating accurate results, as well as inferences about the population under study. Even though non-probability samples are ineffective for generalizations of results about the entire population, they are highly b eneficial when the researcher faces workforce constraints, inadequate funding, accessibility problems, and limited time. A non-probability sample refers to a sample or sampling technique that is not based on the methods of random selection. On the contrary, probability samples are based on random selection techniques. All individuals or subjects in a probability sample have equal chances of being considered for selection during probability sampling. First, non-probability samples are valuable in circumstances where only the sample units that are conveniently and easily accessed. Secondly, non-probability samples enable the researcher to generate ideas and get constructive feedback. A typical case is when a project manager uses quota samples (females and males) to generate important ideas and obtain pertinent feedback. Thirdly, non-probability sampling is less costly and more convenient. The sample is widely applicable in situations where the researcher wants to generate ideas throug h sampling but lacks adequate funding to undertake a more comprehensive study of the entire population.

Managed Change at Toyota Australia Case Study Example | Topics and Well Written Essays - 2000 words

Managed Change at Toyota Australia - Case Study Example What we assumed was a temporary circumstance has  turned into a permanent situation. This drop of 36% in just four years shows the scale of our  challenges.† (Toyota Motor Corporation Australia 2012) As Mr. Yasuda notes, business is down and the trend is not temporary, but has been in process for the past four years. Export volumes are down, and not only that, the competitiveness of Australian-made Toyota vehicles is also noted to be down. The Australian currency's strength has likewise negatively impacted the volumes, because of the higher prices owing to the improved currency valuation versus other currencies. This makes Toyota in Australia less competitive in terms of cost too, in comparison to other markets and other production locations in the world (Toyota Motor Corporation Australia 2012). As of the time of the announcement, Mr. Yasuda also noted that the changes that were being made in the Toyota operations in Australia were geared for the long term, and towards mak ing Toyota Australia competitive under the changed operating condition and market conditions in the world. Those market changes are long-term, and so must the changes. The workforce is to undergo adjustment to align it with the company's long-term plans, and that adjustment may mean re-training and reorganizing the workforce. That can also include renegotiating wages and working arrangements as well. Sourcing for parts is to be optimized for cost and efficiency. Efficiency gains are to be a primary goal. As well the overall cost structure of the manufacturing facilities and the entire operations is to be optimized (Toyota Motor Corporation Australia 2012; Beissman 2012; Beissman 2012 (b)). That said, it is to be noted that Toyota in... The company basically made use of fundamental change management tools centering on communication and in the explanation of the fundamental reasons for the change. There is, first of all, the use of systematic modes of managing the personnel side of the change, via planned layoffs that reflect the changed fundamentals of the company's financial viability. As well the company communicated and validated how the external market conditions necessitated such personnel change. The literature calls this making a formal case out of the planned changes. No doubt with the fact that Toyota Australia is not alone in facing difficulties in the domestic and international markets, and the fact that government itself had acknowledged the changed and difficult market conditions, made it easy for Toyota Australia to make the formal case for change. The formal case made by the CEO is one that is also a solid business case. There are good business reasons for the changes, in other words, and that was the message and the formal case that made it easier for Toyota Australia to sell the idea of the planned changes not only to employees but to the market in general.

Hrd 276 Essay Example | Topics and Well Written Essays - 500 words

Hrd 276 - Essay Example This review has chosen JetBlue Airways for purposes of organizational culture model simply because the company practices the Denison Organizational Culture Survey (DOCS), a tool of choice that has become effective in assessing the cultural and organizational performance. Using this tool, organizations can now benchmark their cultural scores against the global database. As a result, they can now develop action plans that are geared towards improving their current practices. In an analysis of JetBlue Airways using DOCS tool, both strengths and weaknesses of the organization as they apply in the company performance will be undertaken with respect to adaptability, mission, involvement and consistency (Denison Consulting, 2013). In doing so, specific aspects of an organizations culture in each of the fore mentioned traits and management practices are normally carried out. Adaptability is characterized by a number of traits such as customer focus, creating change and organizational learning. While creating change, JetBlue Airways has been characterized by the ability of the company to being responsive to change. The company responds well with its competitors and with respect to changes in the external environment. However, there is a need for different organizational unit to cooperate in order for Jet Blue to realize more change (Denison Consulting, 2013). Customers focus; on the other hand, requires that all members of the organization understands customer’s wants and needs particularly being an airline company. The last aspect of adaptability is organizational learning whereby failure should be viewed as an opportunity for future improvements. Therefore, this should encourage innovations in the company as the risk takers get re warded. The next factor of explanation of culture is the mission that involves strategic directions and intent; setting

Explain the importance of Curleys Wife in the novel Essay Example for Free

Explain the importance of Curleys Wife in the novel Essay Plan: * Symbols red lipstick * Not given a name Curleys wife may seem an insignificant character because she has not even been given a name by Steinbeck. Her name suggests that she is nothing more than one of Curleys possessions. When she first appears in the novel, she is dressed up as if she is planning on going out into town, rather than just spending her day wandering around the ranch. The image of her being a sex object is emphasised by the fact that Curley keeps a glove fulla Vaseline, for her benefit. However, Curleys wife is influential to the book as she characterises loneliness, the longing for the American dream, danger and sexism. Her appearances in the novel are extremely important at they change the entire mood of the scene in which she appears in. We see that the first time we are introduced to Curleys wife, she is heavily made up; full, rouged lips, red fingernails and red mules. The colour red symbolises danger and sexiness, and the fact that she is wearing these items creates a sense of foreboding that she will be the cause of George and Lennies failure to achieve their dream of having their own plot of land. Another symbol is shown by the rectangle of sunshine in the doorway was cut off. This immediately creates a sense of danger and doom in the readers mind due to the absence of light. However, we can see that the reason for Curleys wife being flirtatious is because she wants to get away from the loneliness that surrounds her. By flirting, it means she can communicate with other men who otherwise would not talk to her because they do not want any trouble with Curley. However, by being flirtatious, she actually increases the hostility of the other men on the ranch as they become suspicious. We can see that she tells Lennie; I get lonelyAint I got the right to talk to nobody? However, she then explains the reason behind her flirtatious nature; I cant talk to nobody but Curley. Else he gets mad. However, we actually see that the marriage between them is already starting to break down because Curley thinks that his wife is givin Slim the eye. Curleys wife is also important as she conveys the theme of sexism. We see that Curley, who keeps his hand soft for her, regards her as a sexual object. Instead of showing any consideration towards his wife, Curley only wants to increase his sexual prowess. The only way in which Curleys wife can talk to other men is by; dolling up. However, when she does this, they talk even less to her, driving her behaviour further. Therefore, she remains excluded from everyone. We even see that Whit regards Susy higher than Curleys wife; a laugh and hell of a nice place. This is a rare time when any woman in the novel is actually shown any kindness, and a complement. Curelys wife, as with many of the other characters, wants to live out the American dream; Coulda been in the movies. It is this dream that drives and compels her to carry on with her otherwise miserable life on the ranch. However, her sudden death shatters her only hope of being able to get away from ranch life, where she is clearly not happy. We can see that the shattering of her dream is mirrored exactly by the death of Lennie, ending the dream for George and Candy. This shows that because she failed living the American dream, it is an ominous foreboding of the fate for George and Lennie. Curleys wife also plays an essential part in the novel, as she plays crucial parts in changing the mood of the scene. When she is first introduced, hope created by the arrival of Candy is wiped out and the reader gets an ominous warning, which is emphasised by Georges caution to Lennie; you keep away from herjail bait. Furthermore, when Curleys wife arrives in chapter four, the excited mood created by wanting to achieve the American dream, changes to a more melancholy mood. We can see that because Curleys wife is lonely all the time, she has turned into a spiteful and vicious person; a nigger and a dum dum an a lousy ol sheep.

Universal Health Care Is Socialism Essay Example for Free

Universal Health Care Is Socialism Essay Europe is considered one of the most ideal places to live. Its fascinating history and being home to some of the worlds most beautiful sights, who wouldn’t want to live there. While those are great incentives, some educated might argue that there are better amenities if one decides to reside there. Aside from what I just listed, Europe is home to some of the best working conditions. A 30-hour workweek, lengthy vacation packages, its wide-ranging early retirement benefits and its government sponsored health care coverage (Goldman). While some call this desirable, everyone calls it socialism. Socialism is an act of government stepping into the free market in an attempt to equally distribute goods to the public. Therefore the liberal agenda to enforce a universal healthcare system in America is an act of socialism. America was built and is where it is today due to our free market, or for a better term, capitalism. Capitalism is having the power in the people, letting the people decide how and what they want to spend their money on with no interference from the government. Letting the people strive and attempt to achieve the highest paycheck is the best way to motivate workers, therefore increasing the economic output as well as GDP. When a government takes more money away from the rich in hope to provide more for the lower classes with generous benefits for little work, it can erase the incentive for hard work. Therefore decreasing workflow as well as total economic prosperity. Merriam Webster defines socialism as any of various economic and political theories advocating collective or governmental ownership and administration of the means of production and distribution of goods. Socialism dates back to the 1700’s during the French Revolution. The Industrial Revolution was seen as machinery replacing human labor. With poor housing, poor working conditions, slave labor, and the richer, all led to the envy for a society that was more equal, and with these conditions continuing to grow, the socialist ideas caught on rapidly (truth-it). The socialist movement is instilled in Europe and, here in America, the Democratic party has pushing and pressuring the federal government into developing political and economic system, similar to Europe’s. This movement led by President Obama and his left leaning supporters has been bringing America’s capitalistic system closer to the socialist left, that of Europe. Universal health care being a front-runner of his massive government spending plans has only been a glimpse of the socialist agenda and the true desires the President has for this country. The people of America needed to decide if they wanted to move in this direction or stick with our roots and continue on our free market economy. I believe that after this recent election and the Republicans winning a majority in the House of Representatives shows the direction most Americans want to focus our effort and energy as a country. That being in a more, free market, free of universal health care. This increase in government spending can only be financed by increasing taxes or government borrowing. While we should be open to all ideas, we should take a look at how socialism has affected Europe. The people of Europe are just now facing the reality of their lavish lifestyle for the past few years, many people were not making as much as they were spending. Leading a breakdown in their economy and now facing the hurt of a deep recession. Universal health care falls into the realm of Socialism due to the fact that government would be responsible for funding this massive new program. Government would be controlling the distribution of the health care as well as funding. That definition could also describe the regulations already set in Europe, where is widely accepted as a socialist policy. Universal health care would be an attempt to properly cover all Americans with adequate health care for a very low, if not a free, price. Stating that all Americans deserve health insurance and anything else is unacceptable. For this to become true government would have to own and regulate the vast majority of health care therefore taking responsibility for the use and distribution health care. While many people are reluctant to dub universal health care as socialism, the truth of the matter it is. They need to realize if we go ahead with this act we will be drifting away from our roots of a capitalistic society. Socialism has taken over Europe and is to blame for their current state.

Industrial Analysis For The Candy Store Marketing Essay

Industrial Analysis For The Candy Store Marketing Essay Our business plan is to design an on campus candy store which provides a wide range of candies to students and the staff at a cheaper rate. We hope to provide a new sweet experience to our customers to sweeten their most memorable days with our candies. To the students who like sweets our store will be a paradise of candies. And we will ensure the 100% customer satisfaction. Our mission statement. Our mission is to introduce a new era in the sweet industry by innovating new products, to give a totally different experience to our customers who step on to our store and to inject freshness in the sweet industry such as candies with different flavours, wide range of party packages, seasonal offers and many more. Market forecast Sales value of sweets were slightly in pace between 2005 and 2006 but sales has being increased because of gum and jellies. Sources suggests that the sugar confectionery market will increase by 9% at current prices over the 2007-12 period, rising to an estimated  £1.3 billion by 2012. C:UsersSubnet1Desktopid=273283name=figure6-1-1185370514.jpgmaxWidth=851maxHeight=450.jpg Sales of sugar confectionery in the UK have followed a modest upward trend over the review period. Some industry commentators estimate even flatter trends and a minor growth of 3-3.5% between 2005-2007. Health concerns as well affected for the sales growth because more concern about balance diets. The sugar confectionery market will increase by 9% at current prices over the 2007-12 periods, rising to an estimated  £1.3 billion by 2012. However, removing the effects of inflation reveals a much more growth equating to just 1% in real-terms. The market increasing at a similar rate to that seen over the 2002-07 period, growing 6% over the next five years. With volume growth behind value in current terms, this is indicative of a rise in spend per unit on sugar confectionery over the forecast period. SWOT analysis Following are the strengths and opportunities of our business which we possess to bring a better range of candies to satisfy the customers we will minimize our weaknesses and threats while finding solutions to overcome them. Strengths are, The logo which speaks to the customer and attract them. Especially youngsters will be keener on the logo. Main concern will be on more natural colours and flavours will help to attract more customers. Since consumers are focus on health, gum and jellies have taken more priority as they made up of natural fruit juices. Novelty products such as party bags, seasonal products and surprise gifts help to drag more customers as well customized range of party packages. Attractive price range so that everyone willing to buy. Strong management team to organize plans for future and for past. As well developing good skills, sales strategies to attract more customers and also to maintain good faith with the retailers. Weaknesses are, Higher innovation cost has to occur to invent new candies to attract the customers. Efficiency is less as incapable of paying higher salary to staff. Less exposure to the wider market to attract more customers. Opportunities can be, Young generation looking for more diverse product range. On campus is a good location as there are no specific candy shops which provide variety of candies. Event coverage with discounted packages. Even in higher economic crisiss people will are willing to buy candies. Threats can be, Competition with other supermarkets which are based on campus. Economic slowdown. Price wars. Trend for discounts. Higher labour cost. PEST control analysis Political: The government would have to collect taxes from the shop therefore the candy store would have to pay the normal tax rates. The business doesnt need to be privatised because the property that they are going to use is in Brunel University. They have to follow the health and safety regulation due to being in the packed food industry. The business would not have control on the spending of the public funds however since they would pay tax they would want to know where the government is using the tax that they pay. Economical: The store will be less likely to be affected with the interest and inflation rate because the products are not very expensive therefore there would be minimal effect on the sales of the shop. If the store keeps the service friendly, helpful and has policies to deal with situations like sales return these factors would help create consumer confidence. The rate of unemployment would affect the business due to the reason that the people would be less likely to spend their disposable income on things like candy therefore they should develop a strategy that would help them keep going at the time of recession. The labour cost would be how much money they would spend on recruitment and the recruitment process. Socio- culture: the trend, consumers taste and preferences, change in lifestyle would affect the store the occupation wouldnt matter because all age groups would have it. Mainly it is targeted to the students and staff of the university. Also including things like organic candy that would also be ethnic and healthy to would attract many consumers. Technological: there would be a balanced effect of this factor on the business. They need software that would help them to innovate thing for the business so that they can maintain their consumers however they may also use it to increase the number of consumers for the business. The business can discover something new or improve the way they serve the consumers. If they have any way of doing the accounts and also to keep track on the financial side of the business. Legal: the business would need to follow all the employment laws and company laws. The business would need to find out what are the regulations of the business their type they may do this by going to the food department of the location where they are going to start and find out what sort of licence is needed to start up the store the business would also need to get employees identification number, resale permit and a food handler permit. Environmental: the store will not be affected a lot with the climatic changes because you can have candy anytime. The business may make more profits around Halloween and Christmas however it may remain popular throughout the season. Water resources wouldnt affect the business because the business wouldnt need water to serve the consumers however they would need it to remain hygienic however they may also use anti-bacterial gels. Energy supply would affect the business because they would not be able to use the computers, they may use the fridge that keeps the stock of the candy at a certain temperature if the electricity is not there that might differ the taste of the candy. Porters five forces The threats of new entrants Usually there will be more threats to a candy store as it can be initiate with lesser amount capital, can start up as a home industry, no investors needed etc. But since our candy store located on campus there will be less threats of new entrants so the competition will be low. The buyer power The consumers will compare the prices of other candy stores with us, and choose which one they can get more benefit and which one is cheaper, which one is delicious, in this case, we maybe reduce the price then get less profit or enhance the quality of candy then more and more consumers like our candy. So it can be stated that buyer power is high since the students and willing to buy a candy as a snack after a lecture. The supplier power In production of candies the primary raw materials we need are the coco beans, milk, sugar etc. When finding manufacturers, there are many but it is more important to find one which has quality products at a reasonable price. Sometimes the manufacturers may use financial techniques such as hedging in order to reduce the price impact of price rises on their own margins. However since the fine grade of coco production shows small part of world supply, the bargaining power of suppliers will increase. Overall it can say that suppliers power is high as we are buying raw materials from suppliers and preparing our sweets. The threat of substitution Some substitutes for a candy shop could be traditional chocolates, snacks and other confectionary products which customers used to satisfy their sweet tooth. So its clear that the candy industry should face numerous types of other substitutes such as peanut butter, yoghurts, ice creams, cookies etc. Therefore there is a good variety of substitutes available for the consumers which make the threat of substitution high. The competitive rivalry The intensity among rivalry among competitors in a business can lead to price wars, advertising battles, new product lines and high quality customer service. On campus our main rivalry party will be the supermarkets and shops which sell candies but as we selling variety of candies such as jaw breakers. Gummies, candy cane etc the competition will be less. So as we based on campus the competitors threat will be less to our candy store. SWOT analysis for our competitors Strengths Firms brand name and resources. Experience of being in the industry for longer time. Highly skilled labour. Weaknesses Low product awareness. Lack of variety of candies. Poor facility location. Lack of innovations. Opportunities Easy access to market. Even in inflationary situations people will tend to buy the candies. Special seasoning offers. Threats Since it is easy to start up more competitors will be there. As customers are more health conscious it will affect the sales volume. Imposing new regulations by government towards the sweet industry. Market segmentation Geography Segmentation strategy will allow the company to determine whether the segment is large enough to sustain the product or if there is no viable market for the product. If the company decides that the strategy is a viable one, than the company can implement and design a marketing mix strategy to implement for each of their individual segments. The candy shop we are going to open will be on campus in which our target customers will be mainly the students and the staff. The first task important to our candy shop is to understand the relationship between consumers and products in order to understand the environment and those involved in the consumer process. Once we evaluates the environment then must investigate the segmentation bases. Our segment will be students and the staff to whom we will be bound to serve according to their preferences like what candies they like most, what flavours they need etc. Determining the segmentation of the marketing process identifies useful categories in specific segments in which to target. Soft confectionery: the sweet of choice NPD and advertising support have helped drive sales of soft confectionery, which exceeded  £700 million in 2011. This segment represents just under half of the total market, with steady growth expected to continue in the coming years. Consumer tastes appear to be shifting from traditional hard to soft confectionery as static sales of hard sweets have seen the segment lose market share despite a recent rise in NPD. Gum represents just under 20% of the total market, and although the segment posted growth in 2011, its share fell slightly due to the growth rate falling behind that of the overall market. Figure 30: UK retail value sales of sugar confectionery and gum, by type, 2009-11 2009 % 2010 % 2011 (est) % % change 2010-11 % change 2009-11  £m  £m  £m Soft confectionery 681 44 690 44 704 45 +2.0 +3.4 Mint confectionery 215 14 219 14 220 14 +0.5 +2.3 Hard confectionery 181 12 182 12 183 11 +0.5 +1.1 Functional confectionery* 130 8 128 8 129 8 +0.8 -0.8 Other confectionery 40 2 42 3 42 3 +0.0 +5.0 pricing strategy for the candy store: Our business would be using a combination of pricing strategy. We believe that Psychological pricing would help the consumers set a boundary and realise that the one pence makes a difference in the way they think about the price. for example when the price is  £10 pounds the consumer may not buy it but if it is written as  £9.99 then they may be attracted to it. We would also concentrate on the consumer based pricing because this may boost the sales of our shop and if the consumers find that we have a reasonable prices for our product of better promotional strategy. We think that the more offers we keep on the candies the more consumers we will get. This sort of pricing strategy can also sometimes keep us in line with our consumer because we will always know what sort of pricing most attracts them and do they think that our price for the candy is reasonable. We will also be using popular pricing: is when the shop would know how much are the consumers willing to pay for the product and then we will put an offer for example two bags of candy normally would cost  £10 but we would sell two bags less than  £9.50. Organisational structure: Organizational structure refers to the way that an organization arranges people and jobs so that its work can be performed and its goals can be met. When a work group is very small and face-to-face communication is frequent, formal structure may be unnecessary, but in a larger organization decisions have to be made about the delegation of various tasks. Thus, procedures are established that assign responsibilities for various functions. It is these decisions that determine the organizational structure. Candy store organisational structure: Director of marketing in candy store A marketing director is a person responsible for the overall marketing operations of an organization or business. The job requires not only having skill in the creative aspect of advertising, but also having the budgetary knowledge needed to plan appropriately. Thus, the marketing director must be an effective manager in terms of both budget, and the creative process. Time at the job will often be split between these two primary functions. In our candy store, there are two people manage advertising and budget. Our advertising should always be aesthetically pleasing so student will think happy thoughts when they think of candy. And use the Internet and traditional advertising to market your candy store, including writing your own press releases to disseminate to your local newspapers. Another idea is to visit local condominiums and leave samples and literature in the clubhouse, or take samples along with business cards to office buildings and give them to receptionists to hand out And budget our money so we have the resources to do what we want , for example: more advertising to attract student; more kinds of candy; more activity. Director of sales in candy store An individual employed by a business to manage the activities of subordinate salespeople, and to develop and implement an effective selling strategy for the business in general. The sales director typically has full control over the sales function and staff within the budget allocated by a business and is often part of its higher management. The director of our candy shop should presents a summary of his visits to the director of sales and marketing on a weekly basis prior and after the week is completed and conduct monthly competitor market survey on their new candy, promotion and pricing tactics and to report to director of sales for proactive strategic planning. Director of operations in candy store The manager of our candy store, who is responsible for the overall day-to-day operations. We divide our candy store to two parts, one of them is shop A, including zone A-D, and another one is shop B, including zone E-G, in this case, the student in campus can buy candy easily. Opportunities and treats There are many opportunities for new businesses to enter the sweet confectionary market. It is predicted that the sale figures of this market has increased by 9.6 percent in the UK. This is the only business that is not threatened by the inflation, because consumers still buy confectionary sweet even when they are on a tight budget. The graph below supports the statement. sugar sales 2006 to 2016.JPG Marketing strategy The market strategy for the company is to sell products that are organic, with no artificial flavours and colours. The business will also have an ethical approach towards their consumers and employees. The market offers the business to be potentially successful due to the consistent increase in the sales on sugar confectionary. It has grown so much that all of the supermarket must have an aisle where they dont sell sweets. As long as we keep our prices reasonable consumers are likely to be loyal and they would defiantly repurchase again and again. Figure 13:  Consumer Confidence Index,  monthly, January 2007-October 2011 C:UsersThe HarsMusicid=599844seq=11maxWidth=851maxHeight=450.jpeg