Hybrid Informative

Speech Assignment: Informative #2 Speech Goal: To inform the audience on hybrid cars. Opening: Hybrid cars are much more environmentally friendly than gas only vehicles. There are several different sorts of transportation that one would have never thought of as being hybrid. There are plenty of advantages of having a hybrid over gas only and electric only cars also. Body: 1. What is a hybrid? * 2 or more sources of power that can directly or indirectly provide power. * It usually is a vehicle that is both gasoline and battery powered 2. Types of hybrid’s? Mopeds * Combines power of gas engine with pedal power rider * Locomotives * Pulling trains are diesel-electric hybrids * Buses like Seattle are diesel-electric * They can draw electric power from overhead wires or run on diesel when they are away. * Mining trucks * Diesel-electric * Submarines * Some are nuclear-electric and then some are diesel-electric 3. Kind of hybrid’s? * Series hybrid * Does not have direct conn ection between the engine and the wheels. The engine drives a generator, and then provides electric power for either the batter or the motor. Cylinder to generator or fuel tank; generator to battery or motor; which then transmission * Parallel hybrid * Use electric motors to assist the engine in driving the wheels through the transmission. * Fuel tank supplies gas to the engine and battery that supplies power to the transmission. 4. Advantages? * Verses gas-only modes, hybrid cars gas efficiency double them which provides a significant amount saved * Less pollutant during use – burn less fuel – when being build they were conscious of environmental pollution so they make the vehicles much cleanerClosing Hybrid is the best way to go when you’re choosing a vehicle; it is the best of both gas only and electric only cars. They are even built better than the gas only cars that most of us have. When I get my next car I want a hybrid car for these exact reasons that I h ave stated. Resources/References: http://auto. howstuffworks. com/hybrid-car2. htm http://www. mgstech. net/hybrid-models-around-us-today http://www. wisegeek. com/what-is-a-hybrid-car. htm#

Drama Essay: A Review of “Spring Awakening” Essay

I will be reviewing the play titled, â€Å"Spring Awakening† by Fred Wedekind. This play was produced by The Department of Performing Arts and Humanities of the School of Liberal Arts at and directed by Robert W. Oppel. I saw the play on March 20th Q Building Theatre. The play was excellent and exceeded all expectations due to the professional way the story was presented. â€Å"Spring Awakening† is a musical concerning teenagers who explore their individual sexuality while living in an oppressive culture. The setting takes place in a religious, rural town in Germany during the late 19th century. It contains issues of sexuality, religion, and education, but also exposes the barriers between adults and children. Parents are supposedly religious; however, they mistreat their children. In addition, they make puberty more confusing by forbidding their children to ask questions about their sexuality or discuss sex in general. Other topics included shame, gender, and authorities. The play also shows the consequences for rebelling against what society considers moral and acceptable. There are three main actors playing principle roles. Sinead Fahey, a newcomer to the Theatre at CCBC, played the part of Wendla. Her overall performance was terrific. She sang beautifully, moved gracefully, and gave a strong performance throughout the play. Sinead was well cast and believable in her role. James Baxter, who played the part of Melchior, is a returning performer at CCBC. James played his part well, but seemed slightly reserved in his character. It appeared he was not quite as passionate as he could have been. However, he moved and sang well and still delivered a solid performance. James was fairly well cast and somewhat believable in his role. The character Moritz was played by Christopher H. Zargarbashi. He graduated from Towson University with a degree in acting. Christopher’s performance was excellent and thoroughly entertaining to watch. Christopher was accurate in the way he conveyed Moritz’s intense and nervous personality. He was well cast and extre mely believable while playing his part. The play contains an edgy, noteworthy innovation. Mixing the late 19th century era with modern day features appears fresh and original. For instance, when the performers speak in the play, they are in character during the late 19th century, yet become modern day singers during the musical numbers. Additionally, all the characters in the play dress in the appropriate 19th century attire, whereas the ensemble dresses in modern day clothing. Furthermore, the proper diction is a contrast to the music which exhibits profanity and modern day themes. It is a unique and creative way to express the story. Robert W. Oppel, did an adequate job of directing the play. This is evident in the way that the performers methodically, yet naturally move. For example, when the characters touch or interact physically, it is not done in an awkward style, but gradual and relaxed. Even when they remove their microphones from their clothing, it is executed in a natural manner. There are many times when the characters remain perfectly still and do not move at all during a scene. It was an amazing and genuine display of talent. Certainly, the theme of â€Å"Spring Awakening† could be relevant to anyone. Oppression and topics such as child abuse, rape, suicide, abortion, and homo-sexuality will always exist. Hence, the play evokes the audience’s empathy by depicting these personal struggles among the youth living in the 19th century. In essence, I definitely enjoyed the play and was thrilled with the overall experience of live theater. I was skeptical at first about whether I would like the story, but was pleasantly surprised and blown away by what I saw. I would highly recommend this play to others, especially young adults and adults who are looking for a mature storyline. I would most certainly say I gained a respect for live theater. I give credit to everyone involved, especially the actors and actresses. They have only one chance to get it right and hold the courage to perform in front of a live audience.

Human experience Essay

Star I thought it was a big coincidence that I ended up babysitting for a cancer patient with the same name as mine, Stephanie. Star, as she was fondly called, was a picture of hope when I first met her. I was a student then at a university near the hospital where she was confined. Her mom was a friend of my sister’s and one day, she took me with her to visit Star. That visit marked the beginning of a wonderful friendship. Every day I would visit her and she will be waiting by her window. I would bring her gifts, mostly toys and books I bought from a bookstore beside our school. We would often read the books together or play with her dad. One time, we also decorated her room with paper flowers and dolls. Star shared her dreams with me. She told me she wanted to become a doctor someday and help children like her. She wanted so much to get well that seeing her fighting for her life everyday sent tears to my eyes. But I never showed her my weakness for fear that that will bring her to her end. She taught me in her own little way to remain brave and hopeful despite the trials that come my way. It was in the afternoon of August 7, 2001 that she finally bid us goodbye. She knew it was her time to go back where she belonged, among the little angels of God where there is no pain, no tears, but only joy. That experience in my life made me wonder if God really exists and if He does, how come He didn’t answer my prayers. On the other hand, I knew that it was for the best. I myself didn’t want Star to suffer any longer. I realized God works in mysterious ways and we have to pass by many significant experiences to keep our faith and love for Him strong.

Dangers of Drugs

There are many persuasive arguments you can give to convince middle school students not start using drugs. One argument is the pain you would put your family through. Not only is it dangerous to using the drugs, it is also very dangerous to be around the people that sell the drugs. One of the best arguments I could give it the very harmful affects that the drug does to your body. There are endless arguments that you could give to students not to buy and use drugs but I believe those are the best arguments. Using drugs are very dangerous to not only you but your family too.When people start using drugs, they do not think about the pain and suffrage that your family will have to go through. Your family will have to go through the challenge of overcoming your addiction with you, which will put a strain on your relationship with them. It would be very hard for your mother or father to see you using a dangerous drug. Not only will it affect you but it will affect the people that you love most. When somebody said â€Å"drugs† they only think about using them. They do not think about the extremely dangerous people that you have to be around to get the drugs.These types of people are not nice, and could hurt you. These people have probably committed crimes and have been in prison. There is so much more to the word â€Å"drug† than people think about, such as the people you have to be associated with. The first time that you use a drug nobody thinks that they will be addicted to it. When addiction takes place you have to use the drug everyday, even multiple times a day. After using the drug for so long is does major damage to your lunges, mouth, skin, liver, kidneys, and even your facial features. These are major parts of the body and most are replicable.Using drugs after awhile will eventually kill you. After learning that all those things that take into account when using drugs- would you ever try them? After hearing three great arguments on why not to u se drugs, I believe those three are the best. Using drugs not only affects you but also your loved ones too. Being around those types of people are potentially dangerous. Last but not least, the dangerous affects that the drugs could do to your body. No one deserves a life of addiction; so I hope that you have learned something and will never touch a dangerous drug.

The Mosaic floors at Fishbourne

The Mosaic floors at Fishbourne have been damaged in a variety of ways. In this essay I am going to describe and explain how several of the floors have been damaged before explaining how the damage might have been caused. In addition, I will then explain what this damage can tell us about the changing function of the site. I will now organise the damaged floors into different categorises of 4 types, and those 4 types are:- Natural-natural damage such as weather erosion. Structural- structural damage such as post holes or ditches or drain marks. Accidental-accidental damage such as JCB marks, or plough marks. Vandalism-vandalism damage made on purpose such as rubbish site. I will now describe and explain each of the 4 different types of floor damage. I will start off with Natural damage. There are 2 clearly visible effects of natural damage at Fishbourne, the first is Subsidence, subsidence is the motion of a surface as it shifts downward relative to a datum such as sea-level, there are clear and visible marks of subsidence at Fishbourne as one of the floors is decomposed and has signs of floor sinking, and tiles crumbled down also sinking, this tells us that the place could have been used as a rubbish tip site before because there are clear dips around that particular floor so people could of just thrown rubbish into it and then buried it, then built over with mosaic and now dug up again, subsidence also occurs in brittle areas of the Earth's crust and by ductile flow in the hotter and more fluid mantle of the Earth caused by the footwall of normal faults. And the second natural damage is Fire, one of the floors at Fishbourne shows heavy erosion by weathering, this is because during Roman rule, a fire was reported and burned most of the place, when the fire ended, it burned and completely destroyed the roof in that particular area, so there was then no roof and the mosaic floor was then exposed to the harsh English weather which slowly eroded it and eventually was then covered over by Earth and then eventually dug up, the fire did not actually cause any damage, but it burned down the roof so it collapsed onto the floor creating the first part of the damage, and then the weather erodes the floor and creates the second part of the damage. I will now explore Structural damage, there are 2 clear visible effects of structural damage, and the first is Granary Posts, one floor at Fishbourne has clear post holes left in it, they are equal length apart from each other and are opposite to each other. This shows that if there were Granary Posts, there was a Granary store used to store goods such as food, weapons, jewellery, and other valuables, when the Granary store was taken down, posts were left there and the wood oxidized and rotted. This tells us that the people that put up the Granary store and took it down were probably in a rush and wanted to do it quickly, and the Granary store could of be used for military purposes, also the wooden posts were left there after granary store was taken down, this tells us that maybe the Romans did not really know about objects like wood rotting, and they could have been in a hurry to take down the granary store as posts were left in there this could show they did not have time to take out the posts. The second Structural damage is a Drainage Ditch, a floor at Fishbourne has damage which can suggest that a Drainage Ditch could have been placed there earlier on because there is a massive dip in the shape of a ditch on one of the mosaics, in the Medieval period this drainage ditch could have been used for growing various crop, and might have been used as a burial ground or even a rubbish tip again, there is evidence of it being a burial ground because a skeleton was found under that mosaic. I will now look at the Accidental damage, there are 2 cases of accidental damage at Fishbourne, the first is a JCB channel concrete mark, one of the mosaics at Fishborne has been damaged by a channel of concrete that runs through the mosaic floor, it is clearly visible and was caused when the site was first discovered, the concrete was used to fill in the ditch that had been dug by a mechanical digger in order to lay water pipes in the 1960s, this tells us that the Fishbourne site had been completely overgrown, no-one knew of the site's existence until the 1960s, by then 3 quarters of the site had already been destroyed by this time. And the second damage is Medieval ploughing, one of the floors at Fishbourne has deep parallel line plough marks in the floor probably caused by a Medieval plough, this tells us that the place could possibly of been used to grow various crops on farm land in medieval times. I will now finish off the different types of damage by exploring the last type of damage which is vandalism, at Fishbourne there is 1 case of vandalism damage, near one of the mosaics there is a burial site with a number of graves and skeleton bones found in them, but some of the mosaic floor patterns are still visible under the skeleton, dug through the tiles, there could of probably been robbers trying to get to the bodies and could of smashed through the grave looking for valuables, this tells us that the site could have been used as a burial ground, and maybe in a hurry to burry someone. To conclude this essay, from the evidence that is available to me at the site and through other sources such as photographs and extracts I can successfully prove how the floors were damaged at Fishbourne and explain  about the different types of floor damage as I have already done this earlier  on in this essay in the main body of evidence.

Air pollution control Essay Example | Topics and Well Written Essays - 1500 words

Air pollution control - Essay Example Smog is combination of smoke and fog. Smog can be seen with a human eye. It is always brownish in colour and may be seen in some areas in the shape of haze. Automobile industry has seen a lot of advancement in last few decades. Automobile and industrial fumes are the two biggest reasons for air pollution. Finally, with the integration of car emissions and industrial fumes, a new substance is created in the air, known as â€Å"Photochemical Smog†. Photochemical smog is made with the reaction between sunlight and oxides of nitrogen Air pollution has become a global problem as smoke and vehicle emissions travel very fast from one place to another. Vehicle emissions and industrial fumes are the main contributing factors towards the warming of the planet. Causes of air pollution and solutions to curtail the problem shall be discussed in the succeeding paragraphs. Vehicles and air pollution Innovations that are related to the automobile industry brought about many changes in human l ife and in the environment. Motor vehicle emissions are the major causes of polluting the air. Number vehicles in industrialized cities are increasing at a rapid speed, which is alarming for the future of life on the planet. Patrol vehicles mostly discharge two types of pollution. First is in the shape of exhaust emissions that includes carbon monoxide and oxides of nitrogen. ... Smoke coming out from the exhaust pipe of vehicle spreads incompletely burnt chemicals in the air. This causes danger to human life and rising quantity of carbon monoxide damages the plants and other vegetation. The pollution which arises from burning of gasoline in the vehicles acts as slow poison. It poisons our food and the chains of food which are related to us (Kaufman, 2004, 62,63). A research held by United States Governmental organization show that there is a much massive amount of mercury and other harmful substances present in the flesh of fish. The major cause of presence of harmful substances is the industrial pollution, which goes to air and then comes back to the streams, rivers and seas. Major causes of smoke exhaustion from a vehicle are old spark plugs, dirty air cleaner, damaged fuel filters, old piston and rings that are not working properly. Vehicles and industries produce almost 90% of world’s pollution. Therefore, vehicle pollution causes lungs cancer, re spiratory problems, urban smog and acid rain. Lead is another cause of pollution when vehicles use leaded gasoline. Lead is the major cause of hypertension and cancer. These diseases are more common in urban areas as large emission from vehicles takes place in urban areas. Vehicle emissions are the main contributors of overall warming of the planet. This global warming may cause a lot of damage to food chain. Storms, floods, rising of sea levels and fluctuating weather conditions are the outcome of global warming (Davis, 2002, 74, 75). Through the last few years, there is a rise in the temperature of the earth by one degree on the Celsius scale. The rise in the temperature caused many problems to the habitat of colder areas. The glaciers all around the world are melting day by day at a

Programmable logic controllers Essay Example | Topics and Well Written Essays - 1000 words

Programmable logic controllers - Essay Example Commutative law can be represented using logic gates as follows: According to the Associative law of multiplication, when ANDing two or more variables, the order in which the variables are arranged makes no difference. This law can be illustrated using AND gates as shown below: According to this law, ORing two or more variables followed by ANDing the outcome with a single variable is equal to ANDing the single variable with each one of the two variables followed by ORing the products. This law also illustrates the process of factorization as shown below: DeMorgan proposed two theories that are useful part of Boolean algebra. In practice, DeMorgans theorems gives mathematical confirmation of the equivalence of NAND and the negative OR gates and the equivalence of the NOR and the negative AND gates. One of the DeMorgans theories is stated as follows: The complement of the product of any two variables is equivalent to the sum of the complements of the two variables. A four-variable Karnaugh map consists of sixteen cells, as shown in the figure below. The binary digits A and B are at the left side while the values C and D are across the top. The value of any given cell is binary values of A and B combined with the values of C and D. For instance, the cell in the upper

Con For Military Draft Research Paper Example | Topics and Well Written Essays - 1500 words

Con For Military Draft - Research Paper Example The military draft was used in the US particularly in the times of war and the cold war period. This was the best way that the US could use to ensure that it maintained a viable and a strong military because of the injuries and the deaths that its military suffered. However, in the current age, there are better ways of planning for war and security issues rather than using a military draft, in addition to, the fact that wars are not widespread like in the yester centuries. Disabled military veterans are currently fighting the bureaucrats of the veterans’ affairs department in order to fight claims for healthcare services and disability benefits to cover for the war injuries they sustained on duty while serving their country. Some of them have waited for too long. As a wakeup call, the US should not reinstate the military draft because the military involves an exposure into a life-threatening environment where the military personnel are exposed to dangers of death but also the dangers of being permanently disabled. Instead, the US government should invite all in the required age bracket of 18 to 21, for an active duty of service to assist physically and mentally challenged citizens from overseas injuries. However, this should be done voluntarily as opposed to through a military draft (Rosebrock 77). The federal government spends trillions of dollars training innocent minds and strong bodies to be professional killers against enemies. In order to reduce such cases, the US should not reinstate the military draft. Newly inducted citizens can be assigned to work and serve as peacetime draftees at hospitals, to assist in administration, nursing and facility maintenance and also assigned to work on full time basis, to take care of the individual disabled veterans and their families and be integrated into the society rather than being ignored, and neglected. However, this decision

Globalization Essay Example | Topics and Well Written Essays - 1000 words - 6

Globalization - Essay Example Kincaid and Black presented their views regarding developing countries being profusely pressurized with agony from developed countries. The problem faced by developing countries often arise due to financial reasons. Since developing countries are considered â€Å"young†, they need to make a lot of improvements in some aspect of society. In order to achieve it, developing countries will need a huge amount of money to support their development. Unfortunately, most of them do not have favorable financial situation. In Black’s documentary film, she also explains how developed countries with their huge and rude organizations - such as International Monetary Fund (IMF) and World Trade Organization (WTO) - control the politic, economy, and life of the Jamaicans. After colonialism, Jamaica started her independence with the loan from IMF. The IMF has certainly helped many countries and this is a very good practice. IMF granted a loan with the requisite of short term borrowing co ntract and trading interest. With no other options, Jamaicans had to accept the condition and open their country to globalization. By then, there are many multinational corporations that followed along globalization, such as Mc Donald, Tacobell, Baskin Robins and many more. For many years, Jamaica had been dependent with the loan of IMF. In 1973, the banking system needed financial support to support the agriculture in Jamaica. Seeking a solution, the government of Jamaica came to IMF again for a loan. Beyond any expectations, the requisite that was given by IMF became stricter than before. IMF proposed the restriction to abandon local subsidy and any control of import product. Without any options left, the government of Jamaica had to accept the condition to help save their financial problem. The exploitation of laborers is very common in almost every developing country and this is unacceptable, it is high time to pay the laborers what they deserve and it is time to bring about a

Communication in the 21st Century Term Paper Example | Topics and Well Written Essays - 2500 words

Communication in the 21st Century - Term Paper Example Communication is one fundamental process in human’s existence. Due to the fact that the economic and corporate environment is one of the important components of the present society, the interest regarding the process referred to as corporate communication is also an immediate concert and interest. The main objective of the study undertaken is to be able to present the issues that are related to corporate communication specifically in the 21st century. The importance of the said study can be considered based on the role of communication in different aspects of the corporate world. As in human interaction, it is also important for the different processes in the operation of organizations and participants in the corporate world. In addition, it is considered as one of the most significant resource that can be viewed as an input for the success and profitability of a company (Kitchen and Schultz 1). The objectives of the study are achieved through the determination of the differen t ways and methods that corporate communication is defined due to the fact that communication can vary through the transition of history. In addition, the elements and factors that are related to corporate communication are also defined. The different elements include the innovations and the effects that are associated upon the application of the said innovative technologies and methods to the conventional system. The importance of communication in the corporate and business context an be described on the basis of the importance.

Basic Video Streaming Problems Essay Example | Topics and Well Written Essays - 500 words

Basic Video Streaming Problems - Essay Example However, there are several drawbacks related to the concept of video streaming. Video streaming has its limitations on the internet because internet does not give any surety of any fixed bandwidth, delay or packet loss. It works on a â€Å"best effort service† (Apostolopoulos et al. 2002). These are considered to be variable factors that change with respect to the quality of internet connection. There have been many researches carried out over the years to induce more reliability and consistency in video streaming. These three issues are discussed in detail: As stated earlier, the bandwidth between two nodes is variable and might not be known. This variability causes problems in the traffic flow from one point to the other (Wu et al. 2001). If the sender sends data at a rate which is faster than the available bandwidth then congestion and low quality streaming is resulted. On the contrary, if the sender sends data at a rate which is slower than the available bandwidth then the receiver decodes a sub-optimal video quality (Apostolopoulos et al. 2002). A strategy to overcome this problem is to ensure a bandwidth that is acceptable to both the nodes; this can be done by estimating the available bandwidth and striking a balance between the estimated bandwidth and video bit rate transferred over the link. The degree of this issue varies from packet to packet. The variation in the delay of every packet depends on its respective queues on different routers. If there exist some variations in the end-to-end delays then it is known as delay jitter (Apostolopoulos et al. 2002). The main reason behind this problem lies in the fact that the receiver is designed to decode and thus display frames at a certain rate. Some frames may arrive at the receiver late due to this delay jitter; this can create a problem at the receiver because he is programmed to decode the frames at a certain rate. These late frames will cause jerks in the display of

The Introduction to Probability Essay Example | Topics and Well Written Essays - 250 words

The Introduction to Probability - Essay Example The Centers for Disease Control and Prevention’s report of a decline in mortality rate, from â€Å"747.0 deaths per 100000 populations in 2010 to 740.6 deaths per 100000 populations,† is an example of probability, a comparative probability. The first section of the compound probability means that for every 100000 people in the target society, 747 died and the statement means that in the year 2010, a member of the society had a probability of dying of 0.00747. The second part of the compound probability shows that for every 100000 people in the population, 740 died in the year 2011 with the implication that each person had a probability of 0.00741 of dying in the year 2011. The compound probability, however, offers a basis for comparing the  probability of death in the society and indicates that people had a lower likelihood of dying in the year 2011 as compared to their probability of dying in the year 2010. This offers a basis for understanding factors affecting deat h rates towards improving people’s welfare and increasing life expectancy by understanding significant factors that changed between the two years. The probability example is applicable to stakeholders to health care for determining initiatives for healthy living (Hoyert and Xu, 2012). Probability defines the likelihood of an occurrence and is expressed as a comparative of a baseline. It is normally expressed as a percentage or as a fraction but can take assume different reference bases.

The Influence Of Technology On Hospitality Firms Essay

The Influence Of Technology On Hospitality Firms - Essay Example The hospitality industry is a very wide and far reaching industry that covers many businesses and people. It has been defined as including hotels, restaurant, and all facilities that provide shelter, food, and other services to people away from home. Hence, there is an appreciation of the grand scale of facilities that are covered within the hospitality industry. This article will assess the role that technology has played in ensuring that this industry has continued to be effectively managed (Barrows & Powers, 2009). Technology in the Hospitality Industry The hospitality industry has for a long time been slow in adopting technology. Due to its sensitive nature, the hospitality firms have always been more interested in enhancing interpersonal contact with their clients rather than having technology do the same for them (Jones, 2008). The need to ensure that the clients get that personal touch has seen the hospitality industry get the description of being ‘low tech and high touc h’. Jones argues that the human interaction has remained of paramount importance in the hospitality industry (Jones, 2008). However, there has been a move towards the adoption of Information Technology (IT) within this industry. Several benefits can be achieved from the adoption of technology within the hospitality industry. ... Additionally, technology can be helpful to employees who deal with clients to customize the whole interaction process (Jones, 2008). This means that the hospitality firm will still be within its paramount goal of enhancing inter-personal contact with the clientele. Conversely, in this case, the technology will come in to enhance the whole experience making it more pleasant to the client. As a result, this will be helpful in ensuring that the firm gets a return customer. On the other hand, the customers will also benefit from the adoption of technology by the hospitality firm. In essence, they will be in a position to use technology independently to customize service delivery, and his/her delight (Jones, 2008). This means that there are cases when the customer who is known to frequently use the services of a hospitality firm gets to enjoy a form of special treatment whenever they visit the firm. The Ritz Carlton, for example, has a service, which allows it to handle sudden and unexpec ted demands of a client. This also includes arranging to have the client’s preferences of food, and other services such as entertainment provided whenever the client has visited the hotel (Jones, 2008). The emergence of the Web 2.0 has been a great influence on the habits of tourists. It has a tremendous amount of influence on the manner that they plan and consume travel related products (Fuchs et al, 2012). This means that there is a lot of potential to involve the internet in the hospitality industry. A travelling agency can take advantage of this fact to place all its packages online. With different destinations, as well as the costs of each package, a client will go through all this information, and then settle on what they think suits them. All this can easily

Construct a profile of the ideal readers of Time and Heat. Remember Essay

Construct a profile of the ideal readers of Time and Heat. Remember that to do this you must demonstrate the validity of the profile in relationship to evidence - Essay Example One magazine is entertainment with the latest celeb news, the other news with occasional inserts on entertainment. One is Heat magazine, the other is Time. One is cheeky, ironic, punchy, fun; the other is serious, driven, dramatic, and dry. Much money soaks the magazine publishing market. And much is poured into increasing the pounds and dollars—with research, analysis, and aggressive sales efforts. Of the latter, with investments on the part of magazine publishers, a predominant sum goes to studying readership demographics. Such studies, which include reader usage measure (RUM), reveal determinations of attitudinal and behavioral characteristics of public place readers (magazine.org), means through which readers obtain such a magazine, degree of involvement with the magazine, and levels of satisfaction with specific magazine elements. These studies, then, determine—among many factors—who and what the target audience is. A composite readership profile exists for every such periodical. Given these facts, and based on semiotic analysis of two specific issues—both special editions—of Heat and Time, this paper will profile the targeted reader, the signifà © (signifier) Adopting the theories of semiotics, this paper will additionally work with the approaches that hold that categories within the two periodicals (as phenomena) are indispensable to the analysis of the way literature can produce feeling (Pierce)—and in the case of advertising (textual and pictorial) can instill or appeal to desire (to sell magazines and material goods). This will be accomplished in two contexts, the images and the texts—in the same regard as semioticist Roland Barthes addresses the concerns of language not as representing reality but signifying it (1957, 1970), making the job of the critic that of analysing the

The Impact of Offshoring in the Services Sector Essay

The Impact of Offshoring in the Services Sector - Essay Example The researcher presents that in an extensive study by Wilding and Jurado noted that, "Poor labor availability or quality within the surveyed organizations is not a considerable driver for outsourcing". The number one driver is cost savings on labor. For a company to realize any benefit from the lower cost of labor, it will require employee displacement. According to Beaumont and Sohal, "Outsourcing a function may entail dismissal or redeployment of employees, changes in the work they do or their transfer to the vendor's employment and its different conditions". All these features impact the employees that are directly affected as well as influencing the attitude of the employees that remain with the firm. Balancing to the lowered cost of labor is the substantial investment that the firm needs to make in the offshore workforce. Training the vendor is a high priority and requires a significant investment to train and retain agents who are skilled and highly motivated. These investments need to evaluate over the long term and not a snapshot in time. One of the risks associated with offshoring is that the firm creates a dependence on the vendor that does the contracting. As the company offshores more of its internal functions the risk grows with it. The direct cost of this risk is the cost of monitoring the vendor which increases as the size of the contract increases. Additional risk comes from long-term offshoring contracts, which may be difficult to break in case of a problem. According to Oh, Gallivan, and Kim, investors weigh the impact of these risks and state, "Investors will "bid up'' the stock prices of client firms that are able to pursue low-risk outsourcing engagements while punishing clients that become entangled in outsourcing contracts that pose a high level of risk". Offshoring will have a negative economic return for the shareholders. Offshoring may be the remedy of last resort for a failing business. According to Lacity and Hirscheim, "outsourcing is being used to salvage a losing enterprise. Is it sound business practice to liquidate the IS department to rescue a firm Many shareholders believe so -- stock prices systematically rise just after an outsourcing announcement". The remedy for the impact of offshoring on the low skilled segment of the financial services sector may not be realistic. According to Binder, "the jobs of call center operators are clearly at risk, while the jobs of most doctors look safe. The glibly-prescribed remedy for the rich countries is, therefore, more education and, more generally, an upskilling of the workforce". However, in a capitalist market system, there is a saturation point where upskilling results in a market glut of these skills and drives the wage downward. Educating away the cost of offshoring would, therefore, be counterproductive.

Presentation Assignment Example | Topics and Well Written Essays - 1000 words

Presentation - Assignment Example Such individuals must therefore develop numerous yet effective public relation strategies in order to interact with their publics and succeed in influencing their viewpoints. Individuals in the limelight carry out public relations strategically depending on their demands. While some may maintain a positive relationship with the public at all the time, the occurrence of crises often expedite the need for effective public relation plans in order to counter the negative effects of such crises. In such cases, the individuals contract public relation agencies who in turn develop effective public relation messages and communicate them effectively thereby earning them the desired viewpoints. Public relations campaigns target specific audiences for particular durations. Within such periods, the agencies must develop effective messages and assess the effectiveness of the campaigns at the end of the period. This way, the agency decides on the future action depending on the public’s mindset. Effective public relations campaigns result in the desired public view about the individuals. Robert Bruce Ford, commonly known as Rob Ford is an iconic Canadian politician and the current mayor of Toronto. Rob Ford has been a politician for more than three decades serving a two terms tenure in the council before being elected to the mayor’s position. As Such, Rob Ford is a public figure who requires a likable public image in order to achieve widespread acceptance since such enhances the success of the mayor. Despite such, the mayor’s political career has had numerous work elated and personal controversies some of which threatened his political career. The latest of such scandals was the drugs and substance abuse charges in 2013. Rob denied all the allegations but after extensive investigation into the allegations, the police discovered videos of

Analysis culture difference Essay Example | Topics and Well Written Essays - 1750 words

Analysis culture difference - Essay Example There are several cultural dimensions theories like the one developed by Geert Hofstede which presents a framework for communication which is cuts across cultures. This theory describes how the culture of a society affects the values of its members and in turn how they affect people’s behavior making use of a structure obtained from the factor analysis method. This theory is especially important in various fields as a research paradigm (Stone, 2007). These fields include international management, cross-cultural psychology, as well as cross-cultural communication. Dimensions of national cultures are very important in expatriate management and their preparedness to interact with a different culture. These dimensions include uncertainty avoidance index, individualism as opposed to collectivism, power distance index, indulgence or restraint, long-term orientation, and masculinity as opposed to femininity. It is of great importance for the person going to work in another country to be aware of the cultural differences that exist among various destinations. Cultural differences are considered in most instances as a means of conflict rather than synergy. Hofstede’s cultural dimensions theory looks at the increasing diversity and the way in which an expatriate can gain an understanding of the other culture by knowing what they can expect from them and the manner in which they can behave when faced with people of other countries. Hofstede’s model of five dimensions is used widely in various domains of the social life of human beings with most application in the area of business. In the area of business, cultural sensitivity should be promoted in order to enable people to be more effective when working with and interacting with people of other countries in order to ensure success of transactions. In business, communication is taken as one of the most basic concerns. Therefore, this model is important in taking peaks into other cultures. This is espec ially so because the professionals who work on an international level are bound to interact on a daily basis with others from different countries in their company or with other companies which are abroad. This awareness of the differences in culture will help the expatriate to differentiate between the acceptable and unacceptable as such parameters differ from one country to another. Expatriates might be faced with the challenge in communication which is affected by cultural dimensions such as verbal communication, non-verbal communication, written communication or even etiquette which involves the do’s and don’ts. Despite Hofstede’s model being generally acknowledged as the framework of national values and cultures that is the most comprehensive, by the people who study culture of businesses, it has also been extensively criticized. Another model of cultural dimensions is the one developed by Fons Trompenaars whose experience with cultural differences was quite firsthand as he grew up speaking both Dutch and French and has worked in nine different countries with Shell (Stone, 2007). Through this, he was able to study how people resolved cross-cultural dilemmas in specific countries. It is after his analysis that he made notice of seven basic cultural dimensions. The first scale was universalism as opposed to particularism. The second scale entailed individualism versus collectivism. The

Brief synopsis of research proposal - NGOs in Saudi Arabia; Essay

Brief synopsis of research proposal - NGOs in Saudi Arabia; Strategies, Development and Marketing Management - Essay Example Known in its all forms as the â€Å"non-profit,† â€Å"nongovernmental,† â€Å"voluntary,† â€Å"civil society,† â€Å"third,† or â€Å"independent† sector, this set of institutions includes within it a new bewildering array of entities brought by the younger generation of today, who have usually studied abroad. Furthermore, the least contribution of Saudi citizen in political sphere is to be involved in the non-profit sector. The government’s openness towards the political contribution of citizens is allowed through the involvement in third sector. Therefore, Saudi elite have entered in the so-called ‘civil society’ in its mere concept free from any political implications. This has created a conflict among the society, whether to accept the terminology or to change to other words to be more appropriate culturally and religiously. Despite the division in deciding the name by which it shall be called, majority have agreed on the lofty goal behind the concept in its social dimension -the act of kindness. In the past few decade numbers of non-profit organizations were established in Saudi, these coherent organizations had built a strong relationship with the state. Their activities are mostly based on the philanthropy and socio- religious developments. With the impact of modernization, the well-known traditional groups were bound to fade under its influence, followed by the emergence of a new group of educated Middle Class advocating political agenda. This has created a sort of threat and confusion within the government. New boundaries had to be established to deal with the new language without raising conflicts. In contrast, looking from a positive side through the lens of development, modernization brought new concepts to the realm of the third sector. Insofar, it has been considered a good turning point; the misconceptions of new ideologies

The video My America Essay Example for Free

The video My America Essay The video My America, Honk If You Love Buddha, is simple story that highlights cultural differences and how people react towards these differences. The story talks about a woman who can vividly remember that she can go to several places in America without even meeting a fellow of Asian origin. This idea alone suggests that there is an evolution between the Asian and the American culture, and this evolution and changes could be a simultaneous or not. It could be that American opened its doors to this immigrant as a result of mutual ties between Asian countries, and then the immigration follows. Or there is a voluntary left off of cultural distinctiveness and then these Asians succumb to the foreign culture, which is the American culture in particular. It is not difficult to see what the filmmaker is trying to convey in this video, there are a few social issues that are being highlighted in the movie. First is the stereotyping of Asians. It was known for a fact that the Chinese constitute one of the largest numbers of immigrants in the United States, and they are visible in suburbs, engaged in the business of trade. They have become dominant in the past years and in fact they were able to establish what is presently; called China Towns, a reflection of what is life in China itself. China being one of the oldest existing civilization, being free from so much foreign influences will always be loyal and true to their culture despite being located in a foreign land. This loyalty to Chinese culture that remained so distinct to them in their everyday living and especially in their relationship to their American counterparts, subtly gave a lasting impression to Americans. These impressions could be as a result because they found the culture complicated and too broad for them to understand. The problems start, therefore when a person from the other culture lack understanding for those from the opposite culture. These individuals will develop preferences and hence, will gather biases and ignorant judgments towards the others. Furthermore, this biasness stereotyped to every one of the Chinese origins and more broadly to anyone of Asian decent. Second, is the culture of dominance and discrimination. If culture is a set of values that gives forth mutual trust and solidarity among a group of individuals, then, we can inconsiderately assume that anyone from the coming from a different culture is entirely foreign and not superior. Both the American cultures and Asian cultures have shown for a period of time intolerance to these differences. And this failure to accept could be the very reason why the race for dominance occurs, followed by the discrimination to those who are inferior whioch in this case are the Asian immigrants. It can be well observed in the story that there is indeed discrimination based on differences in ethnicity and on skin color. There is an unequal distribution of services and opportunities to between the whites and the Blacks and the Asians, as a third option. One can never take out preferences especially when it comes to cultural differences. We will always tend to remain loyal and inclined to the culture form which we come from. Personally, this is one thing that I keep in me, but this does not necessarily translate that I am superior. Cultural boundaries and differences exists because of values and values do not mean dominance over others, but just plain environmental effect, therefore, tolerance but be kept in mind as well. Although, one must never forgot to preserve his or her own identity. Culture is identity and influences are welcomes for the betterment but on must see to it that your identity still exists. I think this is the real problem; everyone comes to a specific bandwagon, melting both difference and similarities together, creating a new kind. Although it creates solidarity, it erases traces of their distinct culture; this is what is conveyed by the movie. Culture has a wide range of description; it could mean a lot of things for a different people in influence of the culture itself. According to Hofstede (1986), culture is a collective programming of a member of a group that separates it from the other member of another group, this shared ideas include the system of values. It must be remembered that a value system is the components and the foundation of a culture. Hofstede added that there are three broad perspectives of culture; the largest level is the universal level which is characterized by the common and the genetic programs of an individual. The middle part is the collective aspect of culture differentiated by its shared and the learnt thoughts of an individual. And lastly, the narrowest part of culture is the individual which is supposed to be unique, partly because of genetic influence and partly because of learnt behaviors gathered from the environment (Hofstede, 1986). In sociological perspective, a community, just like culture gained different approach and standpoint. One of those approaches is to give attention to the values of the group, these values could be the reason why the come together in and commit to the community and develop trust in the process. Moreover, community can also be divided based on spatial differences, but sociologists would like to think that these differences are enforced primarily by the values these groups have. Works Cited http://www-staff. lboro. ac. uk/~ttgaln/Culture_web/culture. htm Frazer, E. (1999) The Problem of Communitarian Politics. Unity and conflict, Oxford: Oxford University Press.

Btec Sport - Health Saftey and Injury Essay Example for Free

Btec Sport Health Saftey and Injury Essay Objective:- * To recognise and understand different types of injuries Types of injuries:- * Muscle strains tears, pulls and ruptures These are caused by vigorous stretching of a muscle or tendon. In is of regular occurrence in the hamstring and calf muscles when there is failure to warm up correctly before sport. The Achilles tendon of the calf can tear completely this causes sever pain. Tear is where the muscle has been torn, Pull is where the muscle has been stretched and a Rupture is where the muscle completely breaks. We will know when we have pulled torn or strained because there will severe pain and there will be difficulty when trying to use the muscle. There may also be swelling and later on bruising. * Fractured Bones (broken) A fracture is wear the bone cracks or completely snaps. Breaking bones is painful due to the amount of blood vessels and nerves in the bones. Fractures can be categorized in two ways. A Simple Fracture This is just where the bone cracks. A Compound Fracture This is where the bone sticks out of the skin. There is often tenderness around the bone making it hard to use and it will most certainly swell causing it to look deformed. * Joint dislocation Dislocation is where the bone is pulled out of its original joint. It is caused by stressing the bone, commonly by violent twisting. It usually happens at all major joints such as Shoulder, finger, thumb, elbow and ankles. The bone will be surrounded by swelling and covered in bruises and will be tender to touch. * Sprained Ligaments (over stretched ligaments) A sprain happens when a ligament or joint get overstretched and torn. Sprains occur when twisting your foot while running or other similar accidents. The sprain should be treated as a fracture if the ligament is torn because it is a lot more severe. The area of damage while be very sore and will hurt to move it or use it * Tendonitis Tendonitis is caused by overuse of the tendons, frequently in the lower arm in the lower arm; they then become inflamed and sore/painful. This is common with sports such as tennis and golf where the tendon in the elbow is under constant use. The elbow will be very sore and it becomes almost impossible to use without difficulty. Swelling will be visible surrounding the injured tendon. * Concussion Concussion is the result of injuring your brain from taking a lot of impact to the head such as being head butted or banging your head on a hard surface, these cause the brain to rattle around the skull. Concussion is often related with unconsciousness which often follows a serious head injury. In most cases the patient will become dizzy or drowsy and become confused. In major cases there may even be memory loss. * Graze, Cuts, Burns and Bruises These are caused by falling or scraping in a sporting event. They are usually painful but not very threatening and classed as minor. However some cuts can be very deep and would require urgent attention. Bruises will be painful but will not cause any permanent or long term damage. We will be able to recognise bruises by seeing discolouration of the skin and tenderness in that area. * Spinal Injury This is an injury to the spinal column. The spinal column contains nerves and ligaments and plays a major role in our body so when damaged by impact or strain it can be potentially dangerous to move without causing further permanent damage such as paralysis. This occurs after incidents such as car crashes and falls. You will be able to tell if u have damaged your spinal cord because it will be difficult to move and will cause a lot of pain. Objective:- * To recognise illnesses/conditions that can affect sports performance * To discover the causes of injury Types of Illnesses:- * Viral Infections/Diseases Chest Infections, Colds, Flu, Sickness etc. People suffering from viral infections will often have a high temperature, be suffering from pains in the muscles making them feel weak. If someone has a viral infection such as a cold they will probably suffer with a blocked nose, fever, sore throat and frequent coughing. Viral infections cannot be cured using antibiotics, however there are products available to help relive the symptoms. * Asthma This makes a persons airways constrict making breathing difficult. Constriction is normally triggered by certain events such as allergies and temperature change. People having and asthma attack will suffer with symptoms such as a tight chest, also they may start wheezing and be short of breath. This can be relived temporarily by using steroid sprays, one to open the airways when they feel they need it and one that should be taken daily to avoid having attacks later in the day. * Hypothermia This is where the bodys temperature drops below the normal temperature (around 36 degrees Celsius). The symptoms are usually tiredness, slurred speech and loss of coordination. In some extremities the colour and feeling can be lost in the hands and feet as the blood is being diverted away to keep the brain and heart working properly. People will generally feel better when they return to a warm environment as this will encourage the body to return to normal. Hypothermia is common with people such as mountain climber who are often exposed to cold environments for long periods of time. * Hyperthermia This is caused by exposure to high temperatures, such as being in the sun/high temperatures for long periods of time. The results of hyperthermia are that the person will be left exhausted. Headaches, tiredness and thirst are also associated. To relive these symptoms the person should drink lots of fluids, while exercising and when recovering. If the person becomes to hot they could potentially become unconscious then they would require the need of being put on a drip. * Hypoglycaemia Hypoglycaemia is caused by having low levels of glucose in the blood so enough isnt reaching the vita places e.g. the brain. It is commonly associated with people who have type 1 diabetes. Not enough food, too much exercise, consuming too much alcohol and having too much insulin in the blood all contribute to causing hypoglycaemia. The symptoms of hypoglycaemia are confusion, shaking, paleness, hunger and in some extreme cases, unconsciousness. Eating food rich in carbohydrates can reverse these effects quite quickly The Main Causes of Injury Internally Caused * Overuse Injuries * Sudden Injuries Externally Caused * Impact Injuries * Foul Play Injuries * Equipment Injuries * Accidental Injuries Internally Caused Injuries Direct result of the performer, no other person or factor is involved Overuse Injuries (Tennis/Golfers Elbow, Shin Splints etc.) These are caused by over training and over competing. Sudden Injuries These tend to be caused instantly because of over stretching, twisting and turning. They are commonly acknowledged with tiredness and fatigue and normally occur late on in a match. Also doing something too difficult can result in a sudden injury. Externally Caused Injuries Caused by someone or something other than yourself Impact Injury This is and injury from being hit or hitting something. These are often the result of things like:- * An Opponent * Equipment * Playing Surface * Playing Conditions Foul Play Injuries These are normally the result of another player breaking the rules and regulations of the game. They may be unaware of the rules or may be doing it intentionally to harm. Accidental Injuries Different activities have different levels and risk and higher elements of danger. For example Footballers are less likely to gain an injury than someone playing rugby due to it being more physical. Equipment Injuries Old or unchecked/faulty equipment can result in these injuries. Equipment must be frequently maintained to avoid these occurring. These can be as simple as blisters from overuse or in the most extreme cases, even death. Prevention of Injuries * Warm up; loosen muscles for prevention of pulling muscles. * Wear the correct equipment (shin pads), wear them correctly to ensure safeness. * Know and follow the rules of the game to be able to play fair, include using officials to keep the activity under control, this way players are less likely to get injured * Check all equipment is safe and in good condition to ensure faulty equipment cant injure you. * Dont over compete (not doing too much exorcise) * Weather conditions- make sure the conditions are safe (not slippery, stormy etc.) 1. Preparation Before playing or participating in any sport it is vital that you train to your age and you personal fitness. Also a good knowledge and understanding of the sport you will be participating in will also reduce the amount of injuries, a good respect for the rules and regulations of the game will reduce the injuries. A warm up and warm down is essential to help reduce the amount of injuries in the game. Consider having long hair, long nails, jewellery and also the types of clothing you wear could also give you an injury. 2. Participation By according to the rules could prevent an injury, by using reckless tackles and reckless play can injure you and the opposing player. Officials have got to be consistent and fair in their decisions for the game to be fair and this could prevent someone from being injured, players must accept these decisions given by the officials. 3. Equipment For the sport which you are participating in you need to be using the specialist equipment for that specific sport and has to be in good condition, such as shin pads for football, these have to be worn. All equipment has to be in top condition because if this equipment isnt safe and fails you could be seriously injured such as rock climbing etc. 4. Environment The area which the sport is being taken on has to be checked over for litter and unsafe objects. It has to be safe and appropriate. Also you have to check the weather conditions as this could lead the sport being potentially dangerous such as storms and windy weather. Risk Assessment 1. You are about to conduct a badminton coaching session in the sports all. * Make sure that none of the equipment is faulty. E.g. rackets have sufficient grip, nets secured correctly. * Make sure that there is no wet floor * Make sure there is no obstructions in the way of the courts 2. You are taking a year 7 group onto the field for football. * Make sure that everyone is wearing the correct protective equipment. (e.g. shin pads) * Make sure that there are no obstacles on the pitch or area where football will be played * Make sure the weather conditions are suitable for playing * Make sure that the pitch is suitable to play on by making sure its not icy or waterlogged Potential risk of playing- 1. Badminton * Fire * Falls * Foul play * Asthma attack * Hyperthermia * Slips * Lack of communication that could result in injury * Sensible behaviour * Know how to set up safe equipment 2. Football * Falls * Foul play * Asthma attack * Hyperthermia * Spinal Injury * Broken bones * Concussion * Weather conditions * Lack of communication that could result in injury * Sensible behaviour * Potholes * All spare equipment is out of the way * Posts are secured

Terms of a Construction Contract

Terms of a Construction Contract Construction Contract What component parts are required for the formation of a contract? There are four components which are essential for the formation of a contract. They are: Offer, Acceptance, Consideration and Intention to create legal relationship What do we mean by terms of a contract? The terms of a contract are the statements that describe the rights and obligations of each party to the agreement. Terms are all the matters agreed between the parties about what is to be done, how it will be done and under what circumstances. Exactly what those terms are must be determined by the parties to the agreement. Terms are the elements of the contract. They are binding and carry legal consequences if they are broken. They can be divided into two categories: Implied Terms Expressed Terms. An express term is stated by the parties during negotiation or written in a contractual document. Implied terms are not stated but nevertheless form a provision of the contract. Do all terms carry equal weight in law? If not what are the differing categories, and why is it important to categorise contract terms? No, not all terms carry equal weight in law. Lawyers divide contractual terms into warranties and conditions. There might be a third type, the inominate term (term without a name) Conditions are terms that go to the very root of a contract. Breach of these terms gives the right torepudiatethe contract, allowing the other party to discharge the contract. A warrantyis less imperative than a condition, so the contract will survive a breach. Breach of either a condition or a warranty will give rise todamages. Lord Diplock, inHong Kong Fir Shipping Co Ltd v Kawasaki Kisen Kaisha Ltd, created the concept of an innominate term, breach of which may or may not go to the root of the contract depending upon the nature of the breach. Breach of these terms, as with all terms, will give rise to damages. Whether or not it repudiates the contract depends upon whether legal benefit of the contract has been removed from the innocent party. Megaw LJ, in 1970, preferred the use of the classic categorizing into condition or warranty due tolegal certainty.This was interpreted by the House of Lords as merely restricting its application inReardon Smith Line Ltd. v Hansen-Tangen Terms can also be implied by common law(in fact), statute, by custom or trade, course of dealings What is the difference between expressed and implied terms? When are terms implied and what are the rules governing the inclusion of such terms? An express term is stated by the parties during negotiation or written in a contractual document. Implied terms are not stated but nevertheless form a provision of the contract. The purpose of implied terms is often to supplement a contractual agreement in the interest of making the deal effective for the purpose of business, to achieve fairness between the parties or to relieve hardship. Terms may be implied into contract through statutes or by the courts. When implied by statute, Parliament may well make certain terms compulsory, example: Sales of Goods Act 1979 When terms are implied by courts, the general rule is that they can be excluded by express provision in any agreement. The courts have developed an apparent distinction between terms implied in fact and those implied in law. Terms implied in fact are said to arise when they are strictly necessary to give effect to the reasonable expectations of the parties. Terms implied in law are confined to particular categories of contract, particularly employment contracts or contracts between landlords and tenants, as necessary incidents of the relationship. What is meant when reference is made to a standard form of contract†? Standard Form Contracts are agreements that employ standardized, non-negotiated provisions, usually in preprinted forms. These are sometimes referred to as â€Å"boilerplate contracts,† contracts of adhesion, or take it or leave it contracts. The terms, often portrayed in fine print, are drafted by or on behalf of one party to the transaction – the party with superior bargaining power who routinely engages in such transactions. With few exceptions, the terms are not negotiable by the consumer. Examples of standard form contracts are insurance policies (where the insurer decides what it will and will not insure) Is there an alternative to a â€Å"standard form of contract†? There is an alternative to a standard form of contract, usually standard form of contracts can be modified, terms/clauses added/amended to suit a specific projects. Another form of contract is : Bespoke Contract How many â€Å"standard form contracts† do you know about? Is there one type of standard form – or is there more than one? There is more than one type of form of contract, namely: Joint Contractors Tribunal (JCT) New Engineering Contract (NEC) La Federation Internationale D’Ingenieurs-Conseils (FIDIC) Association of Consultant Architects (ACA Form of Contract; PPC 2000) Chartered Institute of Building (CIOB) GC/Works/1 Contract for building and civil engineering major works ICE 7 Conditions of Contract Measurement Version Who publishes â€Å"standard form contracts† and how do you get one? Professional Registered Bodies (ACA, ACE, BPF, CIC, FIDIC, GC/Works, ICE, ICC, IChemE, IMechE, JCT, NEC (NEC3), PPC (PPC2000), RIBA, and RICS) publishes the standard form of contracts and they are subject to copyrights. You can buy hard copy and digital copies of the various standard forms from a number of external websites and specialist bookshops: ACA PPC2000. The PPC2000 may be bought from theACAs website. ACA Standard Form of Agreement for the Appointment of an Architect. The SFA may be bought from theACAs website. The 2012 version includes Construction Act 1996 amendments. ACE Agreements 2009. The ACE Agreements 2009 may be bought from theACEs website. BPF Consultancy Agreement Version 2. The BPFs Consultancy Agreement Version 2 is available to buy from the construction contracts section of theBPF website. Building Centre bookshop. The Building Centre bookshop stocks a variety of materials for the built environment, including a number of the standard form contracts published by the ACE, FIDIC, JCT, NEC and RICS. These are available to buyonline, or by visiting the bookshop on Store Street, London WC1E 7BT. Construction books direct. TheChartered Institute of Buildings(CIOB) online bookshop sells its own forms of contract, such as the CIOB Facilities Management Contract and CPC 2103, as well as other forms of contract. CIC Consultants Contract Package. The CICs Consultants Contract Package may be bought from the publication section of theCIC website. The second edition (November 2011) includes amendments prepared by the CIC to take account of the changes to the Construction Act 1996. FIDIC forms of contract. Copies of all of the FIDIC contracts may be bought from the bookshop on theFIDIC website. The  FIDIC MDB Harmonised Edition (Pink Book)is available to download free of charge. GC/Works. The GC/Works suite of construction contracts may be bought from the Stationary Officesonline bookshop. ICC conditions of contract. The Infrastructure Conditions of Contract (ICC) may be brought from theACEs website. The amendment sheet for the payment provisions to comply with the Construction Act 1996 (as amended) is free to download from itswebsite. ICE conditions of contract. With effect from 1 August 2011, the ICE conditions of contract have been replaced by the Infrastructure Conditions of Contract (ICC). The ICE contracts have been withdrawn from sale. SeeICC conditions of contractabove. IChemE forms of engineering contract. The IChemE forms of engineering contract may be bought from the shop on theIChemE website. The amendment sheets to comply with the Construction Act 1996 (as amended) are free to download from itswebsite. However, note that these have now been incorporated into the 2013 versions of its contracts. IMechE/IET model forms of contract. The model forms of contract and their commentaries can be bought from the publishing section of theIET website. MF/4 is available to download free of charge from theIMechE website. JCT standard forms of building contract. All of the JCT standard form building contracts and related contracts may be bought from the contracts section of theJCT website. Some amendments, updates and corrections may be free to download. NEC contracts. The NEC contracts are published by Thomas Telford, and may be bought from theNEC contracts website. RIBA bookshop. In addition to the RIBA professional forms of appointment, theRIBA bookshopstocks a range of publications on architecture, design and construction, a selection of standard form contracts (including GC/Works, JCT and NEC) and the building regulations. These are available to buy online, or may be bought by visiting one of the RIBA bookshops. The amendment sheets to comply with the Construction Act 1996 (as amended) are free to download from the RIBA bookshop. RICS bookshop. The RICS forms of appointment are available to RICS members to buy from the knowledge section (practice standards and guidance) of theRICS website. Alternatively, copies of the forms of appointment may be bought from theRICS bookshop.

Tourism After The Second World War

Tourism After The Second World War INTRODUCTION International tourism has grown very fast after second world war. Today, tourism has become a part of the everyday life for most people and is now a major source of employment in developed countries. The growth of the tourist industry after second world war can be linked with increasing wealth, increased mobility, improvements in accessibility and transport, more leisure time, product development and innovations, improvements in technology, changes in lifestyles and fashion, an increased awareness of other places and the need for green tourism. Every factor is responsible for the rapid growth of tourism which is the biggest industry in the world at the world employing nearly one third of the whole world population. Since the beginning of early days, humans have travelled for various reasons. . Food, water, safety or acquisition of resources (trade) were some of the early travel motivations. But the reason for travel changed when people had the idea for pleasure and exploration. Travel is always depended upon technology as the means or mode of travel. Travellers before walked or rode domesticated animals. The invention of technology like the wheel and the sail provided new modes of transportation. Each technological improvement increased individuals opportunities to travel. Interest in travel increased for education, sightseeing, and religious purposes when infrastructure were developed by governments and other facilities were meet. The development of International Tourism after the Second World War The most common factors that are responsible for international tourism development after Second World War, can be discussed under three main headlines Changes in technology Product development Social or economic factors A. CHANGES IN TECHNOLOGY 1. Developments of Jet Aircraft The development of jet engine was started after the Second World War and before that it was very expensive to travel and also took long time to reach destinations. In 1958 the first jet aircraft carried passengers in the transatlantic route and the travel time was cut some five days to seven hours which was really a great breakthrough for the development of tourism worldwide. And after 1970 the jet aircraft started carrying more and more passengers and also become cheaper for people. 2. Computerised Reservation Systems CRSs are systems that store current information about all available service providers and have the necessary infrastructure to transfer such data. This system started at the beginning of 1960s and the main objective was to book airline seats automatically. In todays world the best known CRSs are Galileo, Amadeus, Sabre, Worldspan and these CRSs have developed the tourism market dramatically. 3. High speed Trains After the Second World War, significant development happened in the railway system. In the United States, All over Europe and in Asia, high speed trains were introduced which brought revolutionary change in mass tourism. This high speed trains has given the passengers comfort and choice of transport which play a vital role in the development of tourism. 4. Communication. The communications revolution happened in the last few decades which had a major impact in tourism. Companies like GO and Last minute.com and others are already developing the Internet to book online and selling their product through web pages. People are now walking through their hotel online, check out the views, find out about the nightlife and all this before they book! Its advertised more faster and more cheaper than going down to the high street. B. PRODUCT DEVELOPMENT 1. Package Holidays The development of package holidays had a great impact in tourism development. All tour operators are now selling package tours which are all inclusive, which means accommodation, transfer, meals are all included in the deals. The tour operators buys the package in bulk so they can sell to customers in cheap price which attracts customer to take a holiday. 2. Theme Parks Theme Parks have been created in almost every countries of the world to attract tourists. These are the amusement parks where many rides are installed and lots of attractions are made to entertain a large group of people. Example include Thorpe Park in UK or Disney Land in Paris. 3. Introduction of Holiday camps Holiday parks like Central Parks and Butlins had led to a big growth in the tourism industry. In the holiday camps holidaymakers pay for their accommodation and also can go for full board, half board or self catering. 4. Low cost Airlines In the last few decadesà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢ low cost airlines contributed hugely in the development of tourism. Low cost airlines like Ryan Air, Easy Jet made it easy for tourists to travel for very cheap prices. 5. Long Haul Destinations The possibility of taking a long haul flights made it very attractive for tourists to go far away form home. People can go from one part of the world to another part in couple of hours and explore the world which gives them immense pleasure. C. Social and Economic Factors 1. Increase in car ownership The greatest factor that increased for travel is the increase in car ownership. Car ownership were increased mostly in the year between 1951 and 1970 and then there were even bigger increase in the mid 1990s. Increased car ownership is now a great facility for people to visit places of interest and spend leisure time with friends and families. 2. Increase in leisure time People around the world now think there are more things to be done other than work in life. So, people now try to mange leisure time from their work which they want to spend travelling to different places just to relax and enjoy. This time spent not only relaxes people but also boost their energy to perform at workplace because of freshen of mind. 3. Holiday entitlement People now are entitled to few days to few weeks holiday every year they work which gives them chance to go somewhere and spend some. From 1938 it was legal requirement that people have to get paid holiday every year. This holiday entitlement also motivates people to travel and thus develop tourism worldwide. 4. Early retirement with pension Todays workplace encourage to recruit fresh talents and so also gives the older people the chance to retire early with pension facilities. So, people now have time in their life to spend and the money they need, which makes them motivate to travel. 5. Aging population Aging population is another factor that develop tourism. People who are aged have more time to spare than others and that encourage them to go for holiday and contribute towards tourism. 6. Large incomes People are earning more money than before and so are able to spend on holidays and other recreation. When there is disposable money available for people that tends people to spend on travel and explore places and hence develop tourism. 7. Less children This is another important factor towards the growth of tourism. People wants to be more free in life than before and lots of people donà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢t want to get tied with family and children and which lets them go wherever and whenever they want. They move to different places and help tourism. CONCLUSION After the second world war, tourism has grown in scale, distribution and origins of tourists. According to Geofact 2001, there were 25 million international tourists in 1950 and according to WHO, there were 160 million tourists in 1970. And they forecasted that it would be 1000 million in 2010. In 1997 the UK tourist industry generated  £40 billion which is approximately 4% of the GDP and the industry employed 1.6 million people which is 6.2% of the total workforce. From these figures it is clearly visible that international tourism had developed since the second world war and the growth is continuing.

Are We Addressing The Needs Of Our Schools? :: essays research papers

There are many problems that need to be addressed in the public schools today. What factors are causing these problems in the schools? The main causes are absence of prayer, the many pressures of school, lack of dress code, and insufficient numbers of caring teachers, faculty, and students.When I say lack of prayer in the schools, I don't mean lets make everyone one religion and every morning at school we can pray in that one religion. Instead there should be a moment of silence. Not to take up time but to let everyone have a moment to pray to whomever or however they wish. For the kid who's grandpa died and has to go to school because they need their two points for this six weeks. And the ones who wish not to pray can take that moment to just think. Lord knows we as high school students don't have much time to just stop and think. There are many pressures in the public schools. All of a sudden in high school everything changes. Everyone takes that first merger into "the real world". As a junior there is much more pressure put on the students. One minute a sophomore thinking "Yeah I'm going to college". While the next as a junior thinking "How on earth am I going to get to college". Now that we are juniors we are suppose to be grown up. Everything from "Where am I getting my gas money?" to "Where am I going to college?" is going through our minds all of the time, and yet some how we are supposed to come out calm and prosperous. All of this pressure and many of young adults do not get a chance to let it out. It is like tossing a human body in to outer space with no protection. It's a vacuum that just tears it apart piece by piece. Could this have been what caused the Columbine shooting? Perhaps there was so much pressure put on those two boys to be in the "in crowd" that one day they just couldn't take it anymore. A small element in all of this is the dress code. How sad is this? There is a shooting at least every year in a school, and administrators and teachers are worried about whether our shorts are too short. The office complains of girls wearing shorts that are too short when there are rather larger girls running around with an extra layer of skin.

Carnal Knowledge by Boyle Essay -- Carnal Knowledge Boyle Essays Paper

Carnal Knowledge by Boyle In the story â€Å"Carnal Knowledge†, by T. Coraghessan Boyle, Jim is the main character who loves to eat meat. He would love nothing more than to enjoy a dinner of â€Å"Beef, mutton, pork, venison, dripping burgers, and greasy ribs†. (1107) However, Jim’s cravings for â€Å"Kentucky Fried or Chicken McNuggets† were no match for Alena Jorgensen. (1108) Alena is an obsessive animal rights activist whom Jim met while laying on the beach feeling sorry for himself. When a person has feelings of depression and loneliness it can be very easy for another person to come into their life and change their whole persona. Jim had just turned 30 and was feeling depressed for not having anyone in his life. After dozing on the beach awhile Jim awoke to an â€Å"unmistakable odor†, he’d been pissed on.(1108) He first heard Alena’s voice after cursing the dog. Alena is a very attractive girl and Jim fell for her immediately. Alena and Jim left the beach to go clean the piss off his clothes at Alena’s house. While waiting for the clothes to dry, they began a conversation about animal rights. Animal rights are a huge issue in Alena’s life. Jim never paid much attention to the issue but because of Alena’s beauty and kindness he was willing to listen. Jim’s feeling of loneliness has a big impact on his view of Alena. If Jim met another girl that day on the beach, and who was not as attractive he would have acted very different. Jim was very vulnerable at that moment and needed som... Carnal Knowledge by Boyle Essay -- Carnal Knowledge Boyle Essays Paper Carnal Knowledge by Boyle In the story â€Å"Carnal Knowledge†, by T. Coraghessan Boyle, Jim is the main character who loves to eat meat. He would love nothing more than to enjoy a dinner of â€Å"Beef, mutton, pork, venison, dripping burgers, and greasy ribs†. (1107) However, Jim’s cravings for â€Å"Kentucky Fried or Chicken McNuggets† were no match for Alena Jorgensen. (1108) Alena is an obsessive animal rights activist whom Jim met while laying on the beach feeling sorry for himself. When a person has feelings of depression and loneliness it can be very easy for another person to come into their life and change their whole persona. Jim had just turned 30 and was feeling depressed for not having anyone in his life. After dozing on the beach awhile Jim awoke to an â€Å"unmistakable odor†, he’d been pissed on.(1108) He first heard Alena’s voice after cursing the dog. Alena is a very attractive girl and Jim fell for her immediately. Alena and Jim left the beach to go clean the piss off his clothes at Alena’s house. While waiting for the clothes to dry, they began a conversation about animal rights. Animal rights are a huge issue in Alena’s life. Jim never paid much attention to the issue but because of Alena’s beauty and kindness he was willing to listen. Jim’s feeling of loneliness has a big impact on his view of Alena. If Jim met another girl that day on the beach, and who was not as attractive he would have acted very different. Jim was very vulnerable at that moment and needed som...

Affirmative Action: a Permanent Approach Essay example -- Essays Paper

Affirmative Action: a Permanent Approach One of the hottest debates in recent history has been the validity of a Civil Rights policy called affirmative action. The policy proposes â€Å"preferential treatment† to certain groups based on their minority status, giving them an advantage in job employment and some areas of education. The question asked most often is whether it is constitutional to give advantages to certain groups, excluding some, based solely on their race or ethnicity. It is up to our legal system to use â€Å"strict scrutiny,† or consideration from every standpoint, to assess the issue, which is â€Å"a cost-benefit test measuring whether a law that falls (according to the Court itself) squarely within the prohibition of the equal protection guarantee is justified by the [e]specially important social gains that it will achieve† (Rubenfeld, 1997.) Some claim that it will achieve justice, while others think that it promotes forms of discrimination and further separates our society into racial groups. I intend to outline a compromise between the opposing sides, the main goal of which is to utilize justice and equality in coming to a solution that includes every point of view. I feel that this is necessary because minorities in America are underprivileged, and for that reason some measures need to be taken, specifically in education, to induce social equalization. On one side of the controversy, many groups feel that affirmative action â€Å"may be the first instance in our jurisprudence of a constitutional doctrine unconstitutional under itself,† or that affirmative action is a constitutional document that is unconstitutional because it discriminates against a certain group of people, namely white males. These groups clai... ...er 10). Diversity in the workplace. The CQ Researcher Online, 7. http://0-library.cqpress.com.bianca.penlib.du.edu:80/cqresearcher. Jost, Kenneth. (2001, September 21). Affirmative action. The CQ Researcher Online, 11, 737-760. http://0-library.cqpress.com.bianca.penlib.du.edu:80/cqresearcher. Masci, D. (1998, January 23). The black middle class. The CQ Researcher Online, 8. http://0-library.cqpress.com.bianca.penlib.du.edu:80/cqresearcher. Rubenfeld, Jed. "Affirmative Action," Yale Law Journal 107.2 (1997), Questia, 5 Mar. 2004 <http://www.questia.com/>. Stroud, Sarah. "The Aim of Affirmative Action," Social Theory and Practice 25.3 (1999): 385, Questia, 5 Mar. 2004 <http://www.questia.com/>. Worsnop, Richard. (1996, February 23). Getting into college. The CQ Researcher Online. http://0-library.cqpress.com.bianca.penlib.du.edu:80/cqresearcher.

Faces and Voices in Faulkner’s Absalom, Absalom! Essay -- Faulkner’s A

Faces and Voices in Faulkner’s Absalom, Absalom! While reading Absalom, Absalom! I was amazed at the number of times one of the narrators would refer to faces or voices as being present rather than to the people themselves. In almost every chapter this synecdoche appears, reducing many of the characters to images, shadows and memories. I think Faulkner uses this device to enhance the fact that the story is told from memory-- much of it from the point of view of the characters‘ childhoods. On page 184, Mr. Compson tells the story of young Thomas Sutpen’s family life. He says â€Å"he was just there, surrounded by the faces, almost all the faces which he had ever known.† I think the fact that Sutpen’s father and sisters aren’t referred to as such but only by their faces says a lot about t...

Media Snatching :: Kidnapping Baby Snatching Essays

Media Snatching Baby snatchings and kidnappings have gotten popular attention in the past decades. Through media exploitation, safety awareness and fear inside of parents have heightened. No longer has an isolated case of a baby snatching become the scare of the day-it is the scare for a child’s first years. Are baby snatching and kidnapping a reality to everyone? Should everyone with a child fear that child’s abduction, or is it only a made up reality within the media? The fear of a baby or young child being abducted is natural and understandable. It is otherwise unfortunate that the media is able to use its power to purport a crime wave on a seemingly low-rate crime. Through extensive media coverage, parents and the world can perceive any place as a possible risk for child abductors. This point is expressed by Furedi when he states, â€Å"The intense level of media attention paid to the rare instances of baby-snatching has contributed to widespread demands for hospital security.† Frank Furedi is not the only person to comment on media coverage spreading angst. One article talks about Guatemala and its people’s fears of baby snatching and then the baby’s body parts being sold in the United States. Even after years of rumors of this type of believed behavior had subsided, a new wave of fear had returned to hit a group of people. â€Å"†¦Rumors about body part sales tap into ‘deep reservoirs of fear and anxietyâ€℠¢ among parents and are widely believed ‘despite total lack of evidence’.† Obviously, this statement is a clear example of how easily the public’s fears are created and manipulated by the media. Once an article or a telecast of some story is released, a public’s perception is changed, no matter if the intent of the media is to caution or to merely inform. This demonstrates the media’s power and how easily the public is a victim whether or not it is the media’s intention. Newspapers, television, magazine articles, and movies are all forms of communication that have contributed to spreading the baby snatching alarm. Not all times are these types of media correct with informing the public viewer. Sometimes the media can be so personable that it is made to seem like it could be happening everywhere and right under the noses of parents. This is an absurd but subtle accusation made by media coverage. For example, the Oregon Association of Hospitals and Health Systems put out an article on a way of thwarting baby snatchings.

Human Genome Project Essay -- essays research papers fc

Outline Thesis: Large corporations, such as insurance companies, and governments are looking to save money on future policyholders through the use of genetic testing. General information on the Human Genome Project Time of discussion leading up to implementation Who was involved Where does the funding come from Insurance Companies and discrimination Discrimination against unborn children Genetic testing for “bad'; or unwanted traits Fix vs. Abort Not covering unborn with unwanted traits Denying Benefits to Current Members Forcing Genetic test to continue coverage Not covering spouses, children, etc.. who come up “Bad'; Denying coverage to new members 1. New members who want to join but have unwanted traits People switching jobs that need insurance but can’t get it Governments Benefits to people with unwanted traits Will government protect people with a predisposition to recklessness Will governments provide benefits for people with predisposition to genetic disorders? Welfare Will welfare be provided to people with genetic predisposition not to work Will the government try to alter people on welfare Military Will the military attempt to genetically alter persons to become greater soldiers or officers? Will the newly found technologies be used to engineer biological weapons? Corporations Will corporations require genetic testing to be performed as a term of hire? Will corporations issue genetic testing to employees to determine job position? Eugenics A.  Ã‚  Ã‚  Ã‚  Ã‚  Define Eugenics B.  Ã‚  Ã‚  Ã‚  Ã‚  Creating a “Custom Child'; 1.  Ã‚  Ã‚  Ã‚  Ã‚  Ability 2.  Ã‚  Ã‚  Ã‚  Ã‚  Ethics Privacy and ethical views on genetic testing General concerns of privacy Discrimination from insurance companies Discrimination from government policies Discrimination from employers Who should now the results of a genetic test? Individuals should know Employers should not know Government should not know Insurance should not know Widespread views on the ethical issues of genetic testing Physicians and their views Views of the general public Discussion on the Negative Implications of the Information Derived from the Human Genome Project Should man govern nature? This is a question that has been posed more often recently than ever. Human will soon know the secret to life and be able to ... ...t on their practices, but do expect major clinical changes in the future (Fetters 1). Although the Human Genome Project will bring upon many aspects that will be beneficial for generations to come, there are too many negative implications that will turn a lot of cheeks. Supporters of this effort will in the future regret their choice. There will be employment and insurance barriers due to genetic testing. Perhaps the worst part about the government implications is the biological military applications that will spawn destructive biological weapons. Man should not and could not govern nature. Nature has always prevailed from the beginning of time. Man has finally sealed his own fate. Works Cited Begley, Sharon. “Designer Babies.'; Newsweek 9 November 1998:1-4 Bereano, Phil. “The Politics of DNA’s Meaning.'; Tikku September 1999:23 Branfman, Fred. “The Gene is Out of the Bottle.'; 9 December 1999. Fetters, Michael D. “Family Physicians’ Perspectives on Genetics and the Human Genome Project.'; JAMA 24 November 1999: 1,902. Lee, Thomas F. The Human Genome Project: Cracking the Genetic Code of Life New York: Plenum, 1991.

“Animal Farm” by George Orwell Essay

Napoleon is the main character from the book Animal Farm written by George Orwell. He is a demanding, overpowering pig who always gets what he wants. In the book Napoleon is a common pig that gets rid of the pig that shares power with him, Snowball and takes over the leader ship of the farm which he later turns into a dictatorship. The difference between Napoleon and Snowball is what makes the book powerful and refers to what real people get manipulated easily. Napoleon is based on the real life person Joseph Stalin, who ruled the Soviet Union for 30 years. The name Napoleon comes from the French general Napoleon Bonaparte, who was power crazy and a dictator. In the book Napoleon is a bad pig from the beginning. He fights along with his fellow pig, Snowball to free the farm from humans but later on starts making some suspicious decisions such as drinking the milk that the animals have worked for and taking the puppies of Jessie and Bluebell for himself. Napoleon takes over by sending his dogs after Snowball, who runs away, do to fear. Slowly but surely we see him take one step at a time towards the crown of being the only leader. For example he changes the seven Commandments rules against killing, drinking, and sleeping in bed. All the animals are forced to work just as hard as before the rebellion and they don’t even get enough food. Napoleon makes the other animals fear him by killing the animals that have made wrong decisions and starving some of them because they don’t do as he says. Soon enough everyone does as he wishes and behaves after his will. Napoleon praises himself for all the things that he has done for the animals which in the end is nothing.

Asda Strategic Management Essay

I.Introduction Asda was first formed in 1965 by a group of Yorkshire farmers and originally sold only grocery products. However in 1990 Asda sold its first range of clothing under the name ‘George’ and was soon in most of their stores. In 1999 Wal-Martbought Asda and has since moved into other retail areas such as electronics, home appliances and home, travel and motor insurance, as well as setting up an order and delivery service (Saunders, 2011). Now Asda is the third-biggest supermarket in the UK with over 500 stores across the UK and provide around 35,000 products to customer. The following report will illustrate business-strategy level of Asda by using some strategic analysis model like PEST, SWOT, Porter’s Five Force and Porter’s Generic Strategies.  This report also gives to Asda some advices for future development strategy. II.Content 1.The wider environment in the UK. PEST analysis is a simple tool, useful and widely used.It will help to capture the â€Å"overview† of political, economic, cultural – social and technological environment in the UK Political The political environment is ideal for business with a stable friendly government. The political environment in the UK is considered to be relatively stable. The UK is a nation under a constitutional monarchy. Head of state is the king, but the king only symbolic role. Executive power is exercised on behalf of the king, but in the hands of actual government. The head of government is the Prime Minister. The Prime Minister is the leader of the majority party in the House of Representatives seat (Williams, 1998). Generally the British political system little changed. Even the legal system of the State policy also does not change much Biggest concern of businesses is the continuity of the rules and principles of conduct whether any of the parties are in power. A change in government, whether by election or coup not always mean changing the level of political risk. Contrary to the fundamental change in policy could create major instability. A sudden change in unpredictable government policies can also hinder business activities of the enterprise, regardless of the changing cause.Soï ¼Å'for political factor, in the future years and current, Britain basic political situation is stable. This situation is good for British supermarket industry to grow in strength. Read more:  ASDA Jobs Economic In the early 20th century, the global economy has made profound changes due to the volatility of the political situation in the world. The world economy achieved high growth rates in the 2000s and began to decline sharply after terrorism of 9/11 in America (Colin Grahame Bamford, 2002). The volatile world economy has profoundly affected European countries such as the U.S., Japan †¦ but the UK economy remains sustainable. UK also is an attractive market for foreign investors because the UK has many advantages, such as the financial centre of the world currency, infrastructure development, and tax is lower than the EU other, skilled workforce with relatively low labour  costs compared with developed countries. Currently, the UK is attracting foreign investment (FDI) in most EU regions. In 2008, the UK accounted for 30 % FDI in the EU, accounting for 9.3 % of world FDI. As predicted, in 10 localities FDI only leading the world in 2001-2005, England was ranked 2nd after receiving the U.S. with an average amount of FDI per year is estimated at 82.5 billion dollars. UK is also investing abroad largest EU. In 1998-2005, an annual average of UK investment abroad amounted to U.S. $ 119.4 billion, private investment in 2008 totalled nearly $ 250 billion (ONS, 2012) . The more important is the UK is The UK is the fifth largest economy country in the world, the second largest exporter and the third largest importer of commercial services, eighth largest exporter and fifth largest importer of merchandise. Social In 2007, the UK population was reached 61 million.UK is one of most densely populated countries. Growing of UK population isabout nearly 400,000 one year. Population growth tended to influence retail trade. More and more potential customers will be faced by ASDA in the future. The increasing population can give ASDA good opportunity for making more profit. Technology Science and technology is developed in the UK now.By 2008 in the UK,there is about 16 million households use the internet for buying food. This was UK households 65%. (Na 2008) 2.The competitive environment within the UK. Analysis of the Porter’s five forces for the purpose of establishing the position of a company in that industry. The factors in the model of Porter is: The five forces are threat of substitute products, bargaining power of buyers, bargaining power of sellers, competitor rivalry and threat of new entrants Future developments in the industry and the ability of the company to respond. The threat of substitute products The threat of substitute products is very low for ASDA. It is the product convenient hiding in the corner or the license can be considered as the replacement product. However, because the less of the product at the corner store so customers will still have to go to the supermarket to meet their shopping needs Bargaining power of buyers ASDA is the largest distributor of influence throughout the UK, the system of the ASDA distribution can affect many industries such as food, electronic goods, commodities and consumer goods daily. ASDA has enough power to negotiate with other companies on price, product quality and marketing policies to put products into your system. Threat of new entrants It can be said pressure of ASDA from competitors is very low. Because open a create a new supermarket or start to run a new business to enter the market you have to reach two conditions, which are invest a huge amount of capital and huge supply system to compete with ASDA. Bargaining power of suppliers The provider can afford to have bargaining power pay the price in a few cases when only a few suppliers. Bargaining power of suppliers is very low for ASDA when they supply goods under the terms were drafted. ASDA had concerns about branding and enhance the reputation, such as set up ASDA Foundation in 1988 to assist any charity in the UK, and it is benefit for brand construct and is to be a leader that enhances customer loyalty. And more and more buyers want to go shopping at ASDA so the supplier power will increase in this situation. Finally, ASDA’s productions are more and more competitive advantages. Existing rivalry between competitors The competition between existing competitors is very high because the supermarket industry in the UK is saturation. Therefore the competition within the industry appears to be intense. ASDA is affronting many internal and external competitors such as TESCO, SAINSBURY,MORRISON and AHOLD of the Holland. TESCO is the largest retailer in the UK. It can contend for markets with ASDA by its large number stores and attractive price. SAINSSBURY is the second one in UK, its productions famous for high quality. While AHOLD is the largest supermarket in Holland, therefore it has the absolute strategies. All of these have a high degree to share market with ASDA. 3.Asda’s strategic position within the UK. SWOT analysis will be the useful tool to point out the strategic position of Asda within the UK industry Strength Strengths of ASDA Group is a system consisting of many stores spread across the UK. Chain stores have proven to be an ASDA strong brand. Now, the corporations in approximately 136 company retail stores. ASDA pursue low pricing strategy. It aims to offer a shopping basket which is 10—15% lower than the chief competitors. ASDA considered the method that can use the Consistent low prices rather than advertisement to give the confidence to customer. It is that does not need to buy some products in other supermarket for pursue the value price. In addition, growing market share is strength, ASDA is the second largest food retailer in the UK, ASDA has outperformed the rest of the retail sector in terms of growth rate and continues to gain market share as shoppers respond to its reputation for low prices. Weakness Since this is a target retailers with cheap so some time in the company sold inferior quality products and this significantly affected the reputation of the company. The main weakness of ASDA is its lack of small and midsize supermarkets and small convenience stores in the UK, it is clearly that many European countries like France and Germany has places hard restrictions on construction of big stores in suburb and rural areas. Although most ASDA supermarkets fall into big style, but ASDA’s biggest rival has two-third of outlets are small or midsize supermarkets. (Matlack, 2005) states that â€Å"Even if ASDA big supermarkets are doing well, it is difficult to expand with that format.† Opportunities Also for large scale so the management and coordination of management activities is very difficult. There are many opportunities that can be exploited ASDA, which is expanding its market to potential markets such as the EU. In addition the company can exploit some other business sectors such as tourism, insurance. ASDA have many opportunities in many fields. Firstly, with the process of economic globalization, many emerging markets are growing fast, like the turnover of China retail industry is increasing about 30% for every year. ASDA can access to the new market in the future.  Secondly, it can grow organic food market. Rising health awareness among consumers led to a higher demand for low calorie organic foods around the world. Customers are becoming aware of the risks associated with obesity and poor dietary habits. ASDA has taken many initiatives to cater to the health-conscious consumer. Threats Supermarket business is highly profitable industry, many investors want to invest. Currently in the UK there are several large supermarkets are competing with Tesco and Morrison’s ASDA. Initially, the UK retail industry is highly consolidated with Tesco and Sainsbury. Tesco is key competitor of ASDA. It operates through the multiple store formats, including Extra, Superstore, Metro, Express and hypermarkets. Besides in the UK, Tesco also operates in other European countries and Asia. Furthermore, the labour wages go up in the UK, according to the Department of Business Enterprise and Regulatory Reform, labour costs are raising in the UK. It would adversely influence ASDA’s margins. 4.The competitive strategy of Asda. For a big retailer as Asda, a sustainable competitive advantage is the key to get success. A sustainable competitive advantage is about performing different activities or performing similar activities in different ways. That means, Asda must be capable of producing value for the consumer that is recognized as being superior to that of its competitors. The best ways to achieve this goal is that Asda should follow one of three generic competitive strategies which developed by Porter. Figure 1: Porter’s Generic Strategies The first strategy is overall cost leadership, this strategy requires Asda provide lowest-cost products to their consumers without reduce quality of products. Overall cost leadership allows Asada to outperform rivals within the industry because it can charge lower price and its lowest-cost base still allows them to earn profit. The second strategy is differentiation, if Asda use this strategy, Asda must provide different goods and services which  satisfy the needs of their customers. Differentiation requires Asda spend more cost to create and keep their competitive advantage. However, this cost can be offset in case Asda can increase revenue. The third strategy is focus, Asda can focus on cost leadership or differentiation in a narrow market. Asda can become the cost leader but only within a specific market or Asda can offer special products, service with high value within a segment of market. In pursue focus strategy, Asda could develop their brand loyalty which help Asda decrease threat of new entry. One of dangerous problem in applying Porter’s Generic Strategy is that some organizations try to do all three and become stuck in the middle. However, in case of Asda it not appropriate, right from the first days of establishment, the company has put out a formula for their business is cost reduction to always discount sales. That means Asda choose cost leadership strategy to achieve competitive advantage in the supermarket industry in UK. To following this strategy, Asda always guarantee give to their customer 10% cheaper than their competitor (Asda, 2014). Besides that, Asda also try to minimize their staff’s number by using shopping online and self-service check out to reduce cost. Online shopping will reduce retailer costs because less staffs are needed in shops to serve the customer. The annual report in 2009 show that self-service checkouts are becoming more favoured in Asda store and the wage costs was saved  £10 million. In addition, Asda also try to increase their economics of scale to reduce production cost in long term. In 2010, Asda paid  £778 million to take over the Netto – this is an aggressive bid to close the gap with market leader Tesco’ (The Guardian 2010). This action is evidence shows that Asda using economics of scale pursue cost leadership strategy. Another action shows the cost leadership strategy of Asda pay a large cost for their own machines and the result is that in the long term production of their own brands will be cheaper than other. Another measure of Asda in reducing costs is hard bargaining strategy with their suppliers. It means that they decrease power of suppliers, if their current suppliers do not meet their requirement they can simply move to another supplier that will meet their demands. More and more Asda is choosing to use suppliers from abroad because they are often cheaper than suppliers in Britain and regulation is less strict meaning they are able to achieve their cost leadership strategy. (The Guardian) 5.Future development strategy of Asda. Asda level strategy Asda has many stores around UK, but the company not expand around the world. The firm must develop and try to stay in the top of sales in the UK and try to compete with international companies. Asda now is the second largest retails in the UK by market share. Strategy of Asda, Asda will base on two strategies. First one internal growth and the second one is acquisition. First direction is internal growth, This direction will help the company to develop the products by using internal resources. Asda will open new electronic firm called Asda electronic, and this firm will produce some home appliances. This will help Asda to have more profit and to become the first largest retails in the UK by market share. This means the company will pay a lot of money in the beginning to build the new firm, and in the research but after that the revenue will rise. Second direction is alliances, It’s so important for any firms to extend to another country, but in the same time it’s difficult. The strategy for Asda is to alliances of another company like Aldi. Aldi is German company and has over 8,000 stores worldwide, the company opened in 18 countries around the world. And that’s very important for Asda to become multinational firm. This alliancewill help the firm to make more profit. Ansoff matrix, Figure 2: Ansoff matrix Asda will development new products to the market in the UK. And the firm will produce home appliances like cooker and microwave and all the home machine. New market, Asda plan to expand in different countries by alliances with Aldi. That will raise the revenue, and help the firm to become multinational. Criteria suggested Suitability The strategies suitable for Asda, these strategies will move Asda from local company to multinational company. Because the firm will alliances another company Aldi. This means the number of customers will increase, and the profit will also rise. Feasibility Now is the best time to do these strategies, Asda make huge profit in the last few years. This makes it easy to Asda to build the electronic firm and to acquisitions. Acceptability The strategies are acceptable to the stakeholders of the business, because it will raise the profit of the company. And in the same time they will not do loss money. III.Recommendation Based on strategy of view of us, Asda should choose market development like a future strategy. In more specific, Asda should do alliance with Aldi because of two reasons. Firstly, the market for supermarket in the UK does not have lot space to develop, so expand to international will give to Asda more profit. Secondly, Aldi is giant company with wide range of store on the word; alliance with Aldi not only helps Asda expand to Germany but also helpsthe firm will come multinational. All that will make the firm become bigger and have change to get stronger in the UK and capture the market share in other countries. In addition the firm will receive a huge profit as boost the revenue, build anextremelystrong brand image. IV.Reference 1.Na, 2008 People Prices Planet [online] Available at: http://www.about-asda.com/inside-asda/people-prices-planet.asp (Accessed 20/03/2014) 2.TRAVIS, LAN (2008) Boom in births brings UK population to almost 61m [online] Available at http://www.theguardian.com/world/2008/aug/22/population.immigrationandpublicservices (Accessed 10/04/2014) 3.Carol Matlack 2005 Wal-Mart’s Overseas Stumbles [online] Available at: http://www.businessweek.com/bwdaily/dnflash/jul2005/nf20050727_3355_db016.htm (Accessed 05/04/2014) 4.The Guardian (2009), Zoe Wood. 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